How to improve LinkedIn SSI in 4 simple steps!
This indicator considers a series of factors to assess how relevant your profile and actions on the social network are. Among the most important factors, academic training and profile experience are among the main ones.
To find out your SSI, simply access Sales Navigator and log into your account. The tool shows your score, as well as a comparison between people in your segment and your network.
Are you below average or do you want to improve your score? You only need 4 steps to increase your grade. Keep reading to find out what they are!
What is LinkedIn SSI?
SSI, or Social Selling Index, is the technique for measuring your ability to “sell yourself” on LinkedIn.
This indicator ranges from 0 to 100, demonstrating how much you can “sell” yourself as a professional on the platform.
The higher your score, the more relevant your profile is within the social network. To arrive at this indicator, LinkedIn evaluates four main points:
- Establishing a professional brand: is the construction of a complete professional profile. It analyzes the degree of completion of the profile, choice of media, cover photo and other factors.
- Finding the right people: is the process of prospecting and looking for people. The platform calculates based on your people searches, profile views for prospecting, days of activity, among other factors, how your networking capacity is going.
- Engage with insights: this is the ability to interact and share relevant information with your network. In this topic, the tool evaluates: interactions made and received, shares, group registrations, among other factors.
- Building strong relationships: is the process of expanding your network and reaching potential clients/employers. Connections and request acceptance rate are examples.
Why Knowing Your SSI Is Important
To understand the importance of LinkedIn’s SSI, you need to understand the influence that this social network can have when bringing new opportunities to your career.
To begin with, LinkedIn is a corporate social network, created precisely to promote a space for more connections and relationships between professionals and companies. In other words, when a business looks for new talent, this is one of the main platforms that the recruiter uses.
Check out some interesting indicators about this platform:
- There are more than 850 million members with more than 58 million registered companies;
- 87% of recruiters regularly use LinkedIn.
Therefore, it is a social network that offers the possibility of networking and finding new job opportunities.
In this sense, SSI is an important indicator to know how your LinkedIn profile is doing and the real impact of your activities on the social network. In other words, to know if you are using the platform efficiently — and that it will bring more results to your career.
Therefore, knowing what your SSI is and how to improve it is a great strategy for becoming relevant on LinkedIn and increasing your chances of getting the ideal job.
4 steps to boost your SSI on LinkedIn
In addition to a good CV, professionals who want to achieve results on LinkedIn need a good SSI. Check out 4 steps to improve your score:
1. Create a complete profile
To begin, analyze your profile on the network and try to fill out all the fields strategically. Check out some suggestions on how to improve:
- Take a professional photo: your profile photo is the recruiter’s first contact with you. So, choose a photograph that conveys what you want to convey with your work: credibility, creativity, lightness, among other emotions.
- Select an interesting cover photo: Your cover should reflect some of your professional style. You can choose a photo of an important moment in your career or a stock image that represents your work.
- Make a good description: the summary is a space to show a little of your personality and professional summary. It is worth including: differences, motivation, skills, objective, and achievements, among other information.
- Include professional experience: include all your professional references — these can be CLT, internship or volunteer experiences. If possible, also put a short description of your activities in each experience.
- List your skills: list at least 5 skills related to your work. If you don’t know, look for other profiles in your segment to find out.
- Recommendations: if you have one, ask former professional connections on your profile for recommendations on your work. This gives you credibility.
2. Find and make good connections
LinkedIn is a social network, right? Thus, its main objective is to provide interactions and exchanges between users. Therefore, it is essential that you make good connections in your network, especially with professionals who work in the same segment.
In addition to helping to increase your SSI, it also helps you stay updated on your field of activity and even get a job opportunity. So, invest in good connections on LinkedIn. The larger your network, the more chances for exchanges and growth you will have.
3. Produce valuable content
Creating content is a great way to improve your LinkedIn SSI.
After all, when you publish some interesting information, you increase your chances of reaching potential contacts and also demonstrate your authority on the subject. The social network allows you to publish content in different formats: photo, video, article or text.
Check out some suggestions for what to post:
- Behind the scenes : show what your day-to-day work is like;
- News : bring some news related to your niche and how it impacts the market;
- Information : give any tips or useful information about your area;
- Reflection : propose some learning related to an experience in your career;
- Achievement : post some achievement you achieved with your work;
- Interaction: ask a question or poll and interact with your audience.
4. Interact with people
Like, comment and share posts from your colleagues and participate in groups and events.
Also respond to people who interact with your content, chat in chat and, finally, be active on the network. LinkedIn highly values those who are active on the platform — so much so that it is a unique criterion when evaluating SSI.
Do you understand how to improve LinkedIn’s SSI? In addition to these changes to your profile, it is important to seek new experiences and training to attract more clients or recruiters in the long term.