Job Summary
The Social Media Specialist is responsible for developing and executing social media strategies that enhance brand awareness, engage target audiences, and support overall marketing and business goals. This role oversees content planning, creation, and performance analysis across both organic and paid channels, ensuring a consistent brand voice and measurable impact.
Key Responsibilities
- Develop and manage a comprehensive social media strategy and content calendar across platforms such as LinkedIn, Instagram, Facebook, X, TikTok, and YouTube, aligned with brand and commercial objectives.
- Create, edit, and publish engaging content, including posts, captions, stories, and short-form videos, tailored to platform best practices and audience preferences.
- Collaborate with internal teams (marketing, design, product, HR, and commercial) and external partners to produce high-quality, on-brand creative assets.
- Oversee daily channel management, including scheduling, community engagement, moderation, and timely response handling.
- Plan and execute paid social campaigns in partnership with the paid media team, defining objectives, audiences, budgets, and optimization strategies to maximize ROI.
- Track and analyze performance metrics (engagement, reach, impressions, follower growth, CTR, conversions), providing insights and actionable recommendations.
- Conduct audience research and competitor analysis to refine content strategy and channel approach.
- Maintain organized content libraries, campaign trackers, and governance processes to ensure consistency and compliance.
- Support influencer and partnership initiatives, including briefing, coordination, and performance evaluation.
- Stay updated on social media trends, platform updates, and emerging formats, testing new ideas to improve performance and efficiency.
Scope of Role
- Own and optimize social media performance across multiple markets or business lines.
- Work closely with marketing, communications, and commercial teams to support product launches, recruitment campaigns, and corporate messaging.
- Contribute to end-to-end campaign execution, from planning and content creation to reporting and optimization.
Qualifications & Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.
- 2–5 years of hands-on experience managing social media channels in-house, within an agency, or a similar environment.
- Proficiency in social media and analytics tools (e.g., Hootsuite, Sprout Social, Meta Business Manager, LinkedIn Campaign Manager, Google Analytics, and platform-native insights).
- Strong content creation skills, including copywriting, basic design, and video production, or the ability to effectively manage creative partners.
- Experience with paid social campaigns, including targeting, bidding, and performance optimization.
- Excellent communication skills, with the ability to adapt tone for different audiences and present insights clearly to stakeholders.
- Analytical mindset with the ability to translate data into actionable strategies.
- Highly organized, collaborative, and capable of managing multiple priorities in a fast-paced environment.
- Solid understanding of social media best practices, compliance requirements, and brand governance.