Senior Specialist Marketing – InstaShop Jobs in Dubai, UAE | Apply Now

Job Overview

A leading quick-commerce platform in Dubai is looking for an experienced Senior Specialist Marketing – InstaShopto drive brand growth and customer engagement across the UAE. This role is responsible for planning and executing integrated marketing campaigns, managing strategic partnerships, and delivering creative initiatives that strengthen brand awareness and support business objectives.

The ideal candidate will have experience in brand marketing, campaign management, and working with cross-functional teams to deliver impactful marketing programs.

Key Responsibilities

Marketing Campaign Management

• Plan, develop, and execute integrated marketing campaigns across digital and offline channels.
• Manage seasonal, promotional, and brand awareness campaigns that align with business objectives.
• Ensure marketing activities are delivered on time and within budget.
• Evaluate campaign performance and recommend improvements.

Brand Development

• Strengthen brand visibility and customer engagement through creative marketing initiatives.
• Maintain consistent brand messaging across all communication channels.
• Support initiatives that improve customer loyalty and brand recognition.
• Identify opportunities to enhance the overall customer experience.

Partnership & Co-Marketing

• Build strong relationships with retail partners, FMCG brands, and external stakeholders.
• Develop and execute co-marketing campaigns that create value for both the business and partners.
• Coordinate marketing activities with agencies, vendors, and production partners.
• Ensure successful delivery of collaborative marketing projects.

Cross-Functional Collaboration

• Work closely with commercial, creative, CRM, legal, and operations teams.
• Translate marketing strategies into effective customer engagement initiatives.
• Support digital marketing, social media, and customer retention campaigns.
• Coordinate marketing communications across multiple business functions.

Performance Analysis

• Monitor campaign performance using key marketing metrics.
• Track return on investment (ROI), customer acquisition, and conversion performance.
• Prepare marketing reports and present insights to management.
• Recommend data-driven strategies to improve future campaign performance.

Market Research

• Monitor industry trends, competitor activities, and consumer behavior.
• Identify new opportunities to improve brand positioning and business growth.
• Support innovation by recommending new marketing ideas and customer engagement strategies.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

Experience

• 4–6 years of experience in brand marketing, campaign management, growth marketing, or trade marketing.
• Experience working within the GCC region is preferred.
• Previous experience in e-commerce or quick-commerce (Q-Commerce) is an advantage.

Required Skills

• Strong knowledge of integrated marketing and brand management.
• Experience planning and executing 360-degree marketing campaigns.
• Excellent project management and organizational skills.
• Strong analytical skills with the ability to interpret marketing performance data.
• Experience managing agencies, creative partners, and external vendors.
• Strong communication and stakeholder management abilities.
• Knowledge of digital marketing, social media, CRM, and customer engagement strategies.
• Budget management and ROI analysis skills.
• Creative thinking with a results-driven approach.

Why Join This Opportunity?

• Join one of the region’s leading quick-commerce brands.
• Lead innovative marketing campaigns that reach millions of customers.
• Collaborate with experienced marketing, commercial, and creative teams.
• Competitive salary and attractive employee benefits.
• Excellent opportunities for professional growth and long-term career development.