Job Overview
We are looking for an experienced Senior Sales Executive to drive the export sales of generator sets from Dubai, UAE. The role will focus on identifying new business opportunities, developing customer relationships, managing qualified sales leads, and converting opportunities into profitable sales.
The successful candidate will have strong experience in generator set sales and export business, a solid understanding of the UAE market, and a proven track record of achieving or exceeding sales targets. The role requires strong commercial awareness, negotiation skills, technical understanding, and the ability to manage the complete B2B sales cycle.
Key Responsibilities
Generator Set Sales and Business Development
- Identify and develop new generator set export sales opportunities across international markets.
- Understand customer power-generation requirements and recommend suitable generator set solutions.
- Qualify sales leads and manage opportunities from initial customer engagement through contract closure.
- Develop new customer accounts and expand business with existing clients.
- Conduct customer meetings, sales visits, presentations, and follow-up activities.
- Build long-term relationships with customers, distributors, contractors, and business partners.
- Achieve or exceed assigned monthly, quarterly, and annual sales targets.
- Focus on profitable sales while supporting the growth of the Power business.
Export Sales Management
- Develop and manage export sales opportunities for generator sets in international markets.
- Understand customer requirements, project specifications, commercial conditions, and delivery expectations.
- Coordinate with internal teams to prepare accurate quotations, proposals, and sales documentation.
- Follow up on commercial opportunities and ensure timely progression of qualified leads.
- Support the complete sales process from enquiry and quotation through negotiation and order closure.
- Maintain accurate records of export customers, sales opportunities, quotations, and active deals.
Customer Relationship Management
- Maintain regular communication with customers and provide timely responses to enquiries.
- Understand customer expectations and ensure appropriate follow-up throughout the sales cycle.
- Develop strong relationships with key B2B customers and identify opportunities for repeat business.
- Handle customer requirements professionally and coordinate internally to resolve commercial or technical queries.
- Strengthen customer satisfaction and support long-term business growth.
Market and Competitor Analysis
- Monitor generator set market trends, customer requirements, and competitor activity.
- Gather market intelligence and provide relevant insights to support sales planning.
- Track competitor products, pricing, solutions, and market positioning.
- Identify emerging export markets and potential customer segments for generator set sales.
- Use market knowledge to identify new business opportunities and improve sales performance.
Sales Administration and Reporting
- Maintain accurate customer, opportunity, quotation, and sales records.
- Prepare complete sales documentation and maintain organized deal files.
- Update sales pipelines and provide regular reports on business development activities.
- Track opportunities, conversion rates, sales performance, and target achievement.
- Ensure all sales activities follow company processes and commercial requirements.
Product Knowledge and Professional Development
- Maintain strong technical and commercial knowledge of generator sets and power-generation solutions.
- Attend product, technical, and sales training programs.
- Keep up to date with developments in the generator and power-generation market.
- Understand customer applications and communicate the commercial benefits of suitable solutions.
Required Skills
To succeed in this Senior Sales Executive role in Dubai, candidates should have:
- Strong experience in generator set and power-generation equipment sales.
- Proven experience in generator set export sales.
- Strong B2B sales and business development capabilities.
- Excellent customer relationship management and negotiation skills.
- Ability to understand technical customer requirements and develop appropriate commercial solutions.
- Strong sales pipeline management and follow-up skills.
- Good quantitative and analytical abilities.
- Strong communication, presentation, and influencing skills.
- Customer-focused and target-oriented approach.
- Ability to build and maintain long-term business relationships.
Qualifications and Experience
- Bachelor’s degree in Business, Engineering, Sales, Marketing, or a related discipline.
- Minimum 7 years of relevant generator set sales experience in the UAE.
- Demonstrated experience in generator set export sales is required.
- Proven record of meeting or exceeding sales targets in a current or recent role.
- Experience in B2B sales, commercial negotiations, and export business development.
- Strong knowledge of the UAE generator set and power-generation market.
- Valid UAE driving licence.
- Fluent written and spoken English.
About Al-Futtaim Automotive – FAMCO
Al-Futtaim Automotive is a leading mobility business operating across markets in the Middle East, Asia, and North Africa. Through its portfolio of international brands and integrated automotive and industrial solutions, the business serves customers across passenger vehicles, commercial vehicles, industrial equipment, logistics, leasing, aftersales, and financial services.
FAMCO (Al-Futtaim Auto & Machinery Company) operates within the Al-Futtaim Automotive business and provides commercial vehicles, construction equipment, industrial equipment, power solutions, and related services across the region.
Job Location
Dubai, United Arab Emirates
Company: Al-Futtaim Automotive
Business: FAMCO
Job Category: Sales / Business Development / Export Sales
Industry: Power Generation / Industrial Equipment / Automotive & Machinery
Experience: 7+ Years