Al Futtaim Private Company LLC
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.Job Details:
End to End Management of PPC Operations and Strategies to meet Retail’s KPIs and requirements. (Revenues, Customer Acquisition) eCommerce
Job Responsibility:
Strategy & Execution
Upper or lower funnel based on KPIs
Daily monitoring
Description of Accountability:
Manage day to day PPC campaigns
Reporting:
team and internal stakeholders. Reporting
Delivering performance reports and insights to the PPC
Delivering performance reports and insights to the PPC
team and internal stakeholders.
Strategy & optimization
Addressing and escalating campaign performance issues.
Responsible for AB tests, Search Query analysis and keyword mining.
Identifying growth opportunities, testing hypotheses to improve SEM traffic and increase ROAS
Delivering customer-focused, profitable multi-category campaigns to agreed targets
Teamwork
Work with all the brands you are in charge of
Create relationship & workflows within the department
Personal Development
Participate into a more data driven approach project with the CRM department
Develop knowledge in Paid Social execution
Develop knowledge in programmatic advertising
Required Skills to be successful:
Experience in Retargeting platforms (Criteo, RTB) is a plus
Experience in App platforms & app installs (Taptica, Apple search ads, Moblin, Inmobi)
Comfortable using BI tools (Tableau, Power BI)
Advanced skills in MS Excel
Experience using a CDP is a plus
Fluency with one or more bid management tools (AdWords, Marin, GA360 or Kenshoo)
Strong Web analytics experience (Google Analytics, Site Catalyst).
What equips you for the role:
Demonstrated ability to interpret data for insights and next steps.
Understanding of Digital and ecommerce metrics, conversion funnels
Team player with ability to self-learn
Experience in Budgeting
Data driven mind-set
English mandatory
Bachelor Degree
4-5 years’ in an eCommerce environment (retail is a plus)
Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS