Senior Performance Marketing Specialist – Retail Job in Dubai, United Arab Emirates

A leading retail organization in Dubai is seeking an experienced Senior Performance Marketing Specialist to lead digital acquisition and performance marketing initiatives across multiple markets in the Middle East and Asia. This position is ideal for professionals with expertise in paid media, campaign optimization, and data-driven marketing strategies.

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Key Responsibilities

• Develop and implement performance marketing strategies to increase online traffic, conversions, and revenue.
• Manage paid advertising campaigns across platforms such as Google Ads, Meta, and other digital marketing channels.
• Monitor campaign performance and optimize budgets to maximize return on investment (ROI) and achieve customer acquisition goals.
• Work closely with digital, CRM, merchandising, and brand teams to align campaigns with product launches, promotions, and inventory availability.
• Analyze campaign data using analytics tools and prepare performance reports with actionable insights.
• Conduct A/B testing and continuously improve ad creatives, targeting, and bidding strategies.
• Support regional marketing activities across multiple countries while maintaining consistent campaign quality and performance.
• Stay informed about digital marketing trends and recommend innovative strategies to improve results.

Required Skills

• Strong experience managing Google Ads and Meta advertising campaigns.
• Knowledge of Google Analytics or similar web analytics platforms.
• Familiarity with retargeting and programmatic advertising platforms.
• Advanced Microsoft Excel skills and experience with reporting tools such as Power BI or Tableau.
• Excellent analytical, communication, and project management abilities.

Qualifications

• Minimum 5 years of experience in performance marketing or digital advertising.
• Experience managing regional or multi-market marketing campaigns.
• Demonstrated success in improving campaign performance, customer acquisition, and marketing ROI.
• Strong understanding of SEM, display advertising, paid social media, and app marketing strategies.
• Bachelor’s degree in Marketing, Business, Digital Media, or a related discipline is preferred.

Why Apply?

• Opportunity to work with a leading retail organization.
• Exposure to regional marketing campaigns across the Middle East and Asia.
• Collaborative work environment with opportunities for professional growth.
• Competitive salary and employee benefits.