Al Futtaim Private Company LLC
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.Job Role:
End to End Management of PPC Operations and Strategies to meet Retail’s KPIs and requirements. (Revenues, Customer Acquisition) eCommerce
Job Responsibility:
Upper or lower funnel based on KPIs
Daily monitoring
Manage day to day PPC campaigns
Strategy & Execution
Reporting
team and internal stakeholders. Reporting
Delivering performance reports and insights to the PPC
team and internal stakeholders.
Delivering performance reports and insights to the PPC
Strategy & optimization:
Addressing and escalating campaign performance issues.
Responsible for AB tests, Search Query analysis and keyword mining.
Identifying growth opportunities, testing hypotheses to improve SEM traffic and increase ROAS
Delivering customer-focused, profitable multi-category campaigns to agreed targets
Teamwork
Work with all the brands you are in charge of
Create relationship & workflows within the department
Personal Development
Participate into a more data driven approach project with the CRM department
Develop knowledge in Paid Social execution
Develop knowledge in programmatic advertising
Required Skills:
Experience in App platforms & app installs (Taptica, Apple search ads, Moblin, Inmobi)
Comfortable using BI tools (Tableau, Power BI)
Advanced skills in MS Excel
Experience using a CDP is a plus
Fluency with one or more bid management tools (AdWords, Marin, GA360 or Kenshoo)
Strong Web analytics experience (Google Analytics, Site Catalyst).
Experience in Retargeting platforms (Criteo, RTB) is a plus
Educations and Experience:
Demonstrated ability to interpret data for insights and next steps.
Understanding of Digital and ecommerce metrics, conversion funnels
Team player with ability to self-learn
Experience in Budgeting
Data driven mind-set
English mandatory
Bachelor Degree
4-5 years’ in an eCommerce environment (retail is a plus)
Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS