Senior Performance Marketing Manager

Looking As a Senior Performance Marketing Manager you will be responsible for overseeing the day-to-day operations of the agency, leading a team of channel-specific experts and creatives, and advancing the technical and theoretical knowledge of the organization. You will ensure that all departments are aligned and working together towards rapid experimentation and growth.

You are constantly learning, reading books on growth, leadership, and behavioral psychology, and keeping up with the latest tutorials and trends on YouTube. You are data-driven and have a T-shaped skillset, saying yes to everything in our field. You are passionate about growth marketing and Martech and have a deep understanding of the industry’s rapid pace.

Requirements

Owned full acquisition, demand, or lead generation funnel and reported back on performance.

Experience running SEO, SEM and content marketing programs.
8+ years of experience in digital marketing or growth space.

Tech and data-savvy with the ability to jump into Google Analytics, Data Studio, WordPress, Mix panel or Excel.

Experienced in stakeholder management and being able to align the expectations of multiple parties at once.

Social media and content distribution savvy, with great content/copy creation skills and experience in blogging or video marketing.

Facebook Ads experience is a must.

Some front-end code experience/knowledge is a plus.

Marketing automation experience with Zapier, Mailchimp, Klavio, etc.

Responsibilities:
Monitor campaigns for performance ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management.

Create and occasionally present client-facing campaign reporting: pacing reports, campaign build, ad-hoc analysis, and high-touch optimizations to ensure relevant metrics and insights are shown and make recommendations by condensing or strengthening key insights from campaign reports to optimize performance.

Manage platform relationships regularly via: Facebook, Twitter, Snapchat, Google, etc.

Take responsibility for monitoring, training, and supporting the media buyers in achieving the goals, learning new techniques and implementing best practices.

Oversee Media Buyers bandwidth assisting in the training and development of new and existing Media Buyers on the team.

Our values are important and we take them to heart:

Your ego is not your amigo

We’re generalists, it’s our job to know everything in the field.

A third iteration breeds perfection

We’re on the planning offense, all the time

Data levels all arguments
UTB- Understand the business (business and macroeconomics acumen on top of marketing acumen)

Extreme ownership

Your opinion counts but you need to add value (Engagement without accountability creates entitlement)

Steal like an artist (we look outwardly for solutions and build from combinations)

Learning is a part of your life not just your job (growth mindsets)

Trust but verify (Russian Proverb)
We are stewards of our client’s marketing (know the 5 steps ahead to retain)

We are an Idea meritocracy built on tough love

Help your fellow rippler before yourself

Some mistakes have value, some don’t.

Trust the process (don’t look for happy, look for fulfillment, there will always be problems)