Job Purpose
The Senior Marketing Engineer will lead and support marketing initiatives by combining engineering expertise with effective marketing strategies. The role focuses on promoting technical and electrical products, identifying new business opportunities, understanding market trends, and communicating product value to customers, distributors, and industry stakeholders.
The successful candidate will help drive market expansion, strengthen brand visibility, and support business development through market intelligence, technical presentations, promotional activities, and performance analysis.
Key Responsibilities
1. Brand Promotion and Market Representation
Represent the Marketing Department at industry exhibitions, seminars, conferences, and technical workshops across existing and emerging markets.
Promote the company’s brand, electrical products, services, and corporate values through professional communication.
Develop and maintain relationships with business partners, industry stakeholders, distributors, and potential customers.
Identify networking opportunities that can support brand awareness and business growth.
2. Market Research and Competitive Intelligence
Conduct market research to identify industry trends, customer requirements, market opportunities, and competitor activities.
Analyse regional and international market developments to identify potential business risks and growth opportunities.
Evaluate customer behaviour, market size, industry demand, and competitive positioning.
Prepare market intelligence reports and presentations to support strategic planning and management decisions.
Recommend appropriate marketing strategies based on research findings and market conditions.
3. Market Expansion and Business Development
Conduct feasibility studies to evaluate potential markets and identify opportunities for business expansion.
Research and assess potential distributors, agents, business partners, and sales channels.
Support the development of distribution networks in existing and new markets.
Recommend suitable go-to-market strategies to improve product positioning and market penetration.
Identify new opportunities for promoting electrical products and strengthening the company’s market presence.
4. Marketing Planning and Budget Management
Prepare and manage annual marketing budgets for exhibitions, seminars, promotional campaigns, and market expansion activities.
Develop marketing plans and schedules for individual markets based on business objectives.
Ensure effective allocation of marketing resources while maintaining cost efficiency.
Monitor marketing expenditure and prepare budget variance reports.
Recommend corrective actions to maintain marketing activities within approved budgets.
5. Technical Marketing and Customer Support
Provide technical marketing assistance to distributors, business partners, and customers.
Conduct product presentations, technical seminars, and training workshops.
Explain product features, technical specifications, and solutions to different customer groups.
Coordinate with relevant internal teams to ensure accurate technical communication.
Support the preparation of marketing materials, promotional content, and product campaigns.
Contribute to product positioning and marketing strategies to increase customer engagement.
6. Marketing Performance Monitoring and Reporting
Establish and monitor Key Performance Indicators (KPIs) for marketing campaigns, exhibitions, and business development activities.
Evaluate the effectiveness of promotional initiatives and market-entry strategies.
Prepare periodic marketing performance reports highlighting achievements, challenges, and areas for improvement.
Analyse campaign results and recommend improvements to enhance marketing effectiveness.
Track planned activities against actual performance and report any significant deviations.
Role Accountability and Operational Responsibilities
Delivery and Performance Management
Complete assigned marketing activities within approved timelines and business objectives.
Use available resources efficiently to achieve operational and development targets.
Monitor project progress and submit regular reports on completed activities and performance deviations.
Problem-Solving and Decision Support
Identify and resolve marketing and operational challenges.
Escalate complex issues to the appropriate management team.
Recommend practical solutions to improve marketing performance and business processes.
Quality and Process Improvement
Follow established quality standards and ensure accuracy in marketing activities and documentation.
Support improvements in marketing processes, policies, and procedures.
Identify opportunities for automation and more efficient business operations.
Compliance and HSE
Follow company policies, procedures, and applicable work instructions.
Comply with relevant quality, health, safety, and environmental requirements.
Support a safe working environment during exhibitions, seminars, training sessions, and other business activities.
Professional Development
Maintain updated technical and professional marketing knowledge.
Develop relevant soft skills and technical competencies.
Establish career development goals and work towards continuous professional improvement.
Academic Qualifications
Bachelor’s Degree in Electrical Engineering or a relevant field.
An engineering background with an understanding of electrical products and technical solutions is preferred.
Work Experience
6 to 10 years of relevant professional experience.
Experience in technical marketing, electrical product marketing, market research, or business development is relevant to this position.
Knowledge of regional and international markets, customer relationship management, and marketing planning is advantageous.
Technical and Functional Competencies
Candidates should demonstrate knowledge and capabilities in the following areas:
Advertising Concepts
Brand Development and Promotion
Market Research and Competitive Analysis
Customer Relationship Marketing
Marketing Programs and Campaign Management
Market Intelligence and Business Development
Technical Product Presentations
Marketing Budgeting and Performance Reporting
Distributor and Partner Relationship Management
Strategic Marketing Planning