Senior Marketing Communications Manager

Full Time

Al Futtaim Private Company LLC

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

Job Role:
To support General Manager for Marketing in strategizing and developing all marketing communication in line with the Polestar & BYD brand positioning.
To lead and provide innovative marketing strategy and implementation for Polestar & BYD across all channels and touch points to support business objectives for new car sales.
To enhance brand image and customer perception to increase brand equity and support price premium vs. competition.

Job Responsibility:
Develop and pilot marketing efficiency monitoring, ROI, PDCA.
Manage and administrate all brand marketing expenses.
Manage brand positioning to increase the brand power.
Develop advertising campaigns, media plan, and contact strategy.
Direct offline and digital media including website and social media strategy.
Leads Marketing performance efficiency PDCA
Regularly review and analyze key performance indicators (KPIs) like return on investment (ROI), conversion rates, and customer acquisition costs to assess the effectiveness of marketing strategies.
Plan, execute, and measure marketing campaigns, adjusting strategies based on performance data to improve outcomes.
Continuously seek and implement innovative marketing methods and technologies to enhance efficiency and effectiveness.
Prepare comprehensive reports on marketing performance, detailing successes, challenges, and insights derived from various campaigns and initiatives.

Required skills:
Excellent presentation making and delivering skills.
Can-do attitude with relentless drive to get things done.
Ability to cope with fast-paced environment.
Exceptional project management skills.

About the Team:
This role will be reporting directly to the General Manager of Marketing.

What equips you for the role:
Previous experience in high-growth businesses and start-ups is highly preferable
Experience delivering strategies with high customer centric approach that are customer relationship driven and has developed effective customer relationship and community management programmes
Extensive experience of digital-first marketing strategies
Education: A university degree is preferred in Business, Marketing. MBA from a globally recognized business school is highly preferable.
10 years+ experience in brand, marketing, and product – ideally within the Automotive/ Mobility industry
Brand expert with experience in building brand equity particularly in new markets with new high value products

Job-Specific/Technical Skills required to complete the tasks:
Strong communication skills with customers, internal stakeholders, and members of the retail team.
Ability to lead and motivate others through strong leadership skills, whether through direct line management or via a matrix setup.
Excellent analytical and agile project management skills
Behavioral Competencies: growth mindset, empathy, optimism.
Strategic and structured business, sales & marketing understanding – long term and short term
Clear strategic thinking, and ability to create buy-in and influence at a senior level through formalized proposals and business cases.