Job Overview
alfanar Electric is looking for an experienced Senior Engineer – Marketing to support marketing, market research, business development, and technical marketing activities in Dubai, UAE. The role combines engineering knowledge with marketing expertise to promote technical products, develop market opportunities, and build strong relationships with customers, distributors, and industry stakeholders.
Thank you for reading this post, don't forget to subscribe!The successful candidate will contribute to market expansion, marketing planning, promotional activities, technical presentations, and performance analysis while supporting the company’s overall business growth.
Key Responsibilities
Marketing & Brand Promotion
- Represent the Marketing Department at exhibitions, seminars, workshops, and industry events.
- Promote the company’s products, services, and brand to customers and industry stakeholders.
- Build and maintain relationships with clients, distributors, business partners, and potential customers.
- Support product presentations, technical seminars, and customer training programs.
Market Research & Analysis
- Conduct market research to identify industry trends, customer requirements, and emerging opportunities.
- Monitor competitor activities and changes in regional and international markets.
- Analyze market information and prepare reports to support business and marketing decisions.
- Identify potential market risks and recommend suitable strategies.
Market Expansion & Business Development
- Evaluate potential new markets and support feasibility studies for market expansion.
- Identify potential distributors, agents, and strategic business partners.
- Assist in developing market-entry and go-to-market strategies.
- Support initiatives designed to increase product awareness and market penetration.
Marketing Planning & Budget Management
- Assist in preparing and managing annual marketing budgets.
- Develop marketing plans and schedules for different markets and promotional activities.
- Monitor marketing expenses and prepare budget variance reports.
- Ensure marketing resources are used effectively and efficiently.
Technical Marketing
- Provide technical marketing support to customers and distributors.
- Prepare and deliver product presentations and technical training.
- Support the development of marketing materials, product content, and promotional campaigns.
- Communicate technical product information effectively to both technical and non-technical audiences.
Performance Reporting
- Establish and monitor KPIs for marketing activities and campaigns.
- Evaluate the effectiveness of exhibitions, seminars, campaigns, and market-entry initiatives.
- Prepare regular reports covering marketing performance, challenges, achievements, and recommendations.
- Identify opportunities for continuous improvement in marketing processes.
Required Qualifications
- Bachelor’s degree in Electrical Engineering or a relevant field.
- 6–10 years of relevant professional experience.
- Strong understanding of marketing and business development principles.
- Knowledge of advertising concepts, brand development, and competitive analysis.
- Experience with customer relationship marketing and marketing programs.
- Strong communication, presentation, analytical, and relationship-management skills.
- Ability to work with technical products and communicate complex information clearly.
Key Skills
Technical Marketing | Market Research | Business Development | Brand Development | Competitive Analysis | Marketing Programs | Customer Relationship Management | Advertising | Market Expansion | Budget Management | Product Marketing
Job Location
Dubai, United Arab Emirates
Company
alfanar Electric