Job Overview
Al-Futtaim Retail is offering an exciting career opportunity for a Senior Brand Executive in Dubai, UAE, as part of its SINYAR Management Program. This position is ideal for a commercially focused retail professional who wants to develop expertise in brand management, business performance, buying and merchandising, marketing, and store operations.
The successful candidate will work closely with the General Manager, store teams, brand principals, and regional stakeholders to improve brand performance across stores and markets. The role involves analysing sales and stock data, supporting seasonal buying decisions, coordinating marketing campaigns, and maintaining consistent brand standards.
Through the SINYAR Management Program, the selected candidate will gain broader commercial exposure, take ownership of business priorities, and develop the skills required for future career progression within Al-Futtaim Retail.
Job Details
- Job Title: Senior Brand Executive
- Company: Al-Futtaim Retail
- Programme: SINYAR Management Program
- Location: Dubai, United Arab Emirates
- Industry: Retail, Brand Management and Marketing
- Experience Required: 3–5 years of relevant experience
- Education: Bachelor’s degree in Business, Marketing, Retail Management, or a related field
Key Responsibilities
1. Commercial Performance and Sales Analysis
- Analyse sales, profit margins, sell-through rates, and inventory performance across stores and markets.
- Prepare regular sales reports, trading updates, and commercial performance summaries.
- Monitor business results against budgets and identify potential risks and growth opportunities.
- Coordinate follow-up actions to improve sales performance, profitability, and overall brand results.
- Provide commercial insights to support business planning and management decisions.
2. Buying and Merchandising Support
- Assist with seasonal buying activities, product range planning, and Open-to-Buy (OTB) tracking.
- Coordinate purchase orders and follow up with suppliers and logistics teams.
- Collect customer feedback and store insights to support product selection and assortment planning.
- Support stock allocation, replenishment, and inter-store transfers to improve product availability.
- Monitor inventory levels and highlight opportunities to improve stock management.
3. Brand Management and Store Operations
- Conduct store visits to review brand presentation and visual merchandising standards.
- Monitor product displays, stock presentation, and customer service standards.
- Work closely with Store Managers to identify operational improvements.
- Follow up on agreed action plans and ensure timely implementation.
- Help maintain consistent brand standards across retail locations.
4. Marketing Campaigns and Brand Activities
- Coordinate the implementation of seasonal campaigns, promotional activities, and brand events.
- Support customer relationship management (CRM) and digital marketing initiatives.
- Ensure marketing activities follow brand guidelines and suit local market requirements.
- Monitor campaign performance and document insights for future marketing plans.
- Coordinate with internal marketing teams to support effective campaign execution.
5. Stakeholder Management and Collaboration
- Develop strong working relationships with brand principals, regional teams, and internal stakeholders.
- Coordinate information sharing, approvals, and business updates between relevant teams.
- Collaborate with Retail, Marketing, Merchandising, and Operations departments.
- Support cross-functional projects and initiatives that contribute to brand growth.
- Represent the brand in business meetings when required.
Required Skills and Competencies
Candidates applying for Senior Brand Executive jobs in Dubai should demonstrate:
- Strong commercial awareness and understanding of retail business performance.
- Knowledge of sales, margin, inventory, and other key performance indicators (KPIs).
- Good analytical and problem-solving skills.
- Strong Microsoft Excel and Microsoft Office skills.
- Understanding of retail operations, buying, merchandising, and visual merchandising.
- Effective communication and stakeholder-management abilities.
- Strong organisational skills and attention to detail.
- Ability to work collaboratively across different business functions.
- A proactive approach to taking ownership of business priorities and delivering results.
Fluency in English is required, while Arabic language skills are an advantage.
Qualifications and Experience
To be considered for this Senior Brand Executive position, applicants should have:
- A bachelor’s degree in Business, Marketing, Retail Management, or a related discipline.
- Approximately 3–5 years of relevant professional experience in retail, brand management, buying and merchandising, or marketing.
- Experience analysing sales and stock performance and preparing business reports.
- An understanding of retail store operations and brand presentation.
- The ability to coordinate campaigns, suppliers, and cross-functional activities.
- A genuine interest in commercial management and career development within the retail industry.
About the SINYAR Management Program
The SINYAR Management Program provides an opportunity for professionals to broaden their business knowledge and develop management capabilities while contributing to real business priorities.
In this Senior Brand Executive role, participants can gain exposure to commercial performance, buying, merchandising, marketing, and store operations. The programme is designed to help candidates strengthen their decision-making, commercial understanding, and leadership potential as they develop their careers within Al-Futtaim Retail.
About Al-Futtaim Retail
Al-Futtaim Retail is part of the Al-Futtaim Group, a diversified business group headquartered in the United Arab Emirates. Its retail operations span multiple brands and product categories, offering opportunities across retail management, merchandising, marketing, customer experience, and business operations.
Frequently Asked Questions
1. What is the job title?
The position is Senior Brand Executive under the SINYAR Management Program at Al-Futtaim Retail.
2. Where is the job located?
The role is targeted at Dubai, United Arab Emirates. Confirm the exact location in the official vacancy listing.
3. How much experience is required?
Candidates should have approximately 3–5 years of relevant experience in retail, brand management, buying and merchandising, or marketing.
4. What qualifications are required?
A bachelor’s degree in Business, Marketing, Retail Management, or a related field is required.
5. What skills are important for this role?
Key skills include commercial analysis, sales and stock KPI monitoring, Excel, brand management, merchandising, marketing coordination, and stakeholder communication.