Job Overview
alfanar Electric is seeking an experienced and results-oriented Sales Support Supervisor to oversee sales support operations, manage customer relationship management systems, coordinate sales promotions, and support data-driven business decisions. This role focuses on developing effective sales support procedures, improving customer engagement, analyzing market performance, and ensuring alignment between sales and marketing activities.
The successful candidate will work closely with sales, marketing, research, customer service, and GEO marketing teams to strengthen sales performance, monitor market trends, manage survey activities, and support strategic planning across the business.
Key Responsibilities
1. Sales Support Management
- Develop, implement, and maintain sales support policies, procedures, protocols, and operational processes.
- Establish sales support frameworks and reward programs aligned with business objectives and sales performance.
- Define the scope of sales support activities and ensure effective coordination with relevant departments.
- Align sales support initiatives with marketing campaigns, promotional activities, and business development strategies.
- Manage the Customer Relationship Management (CRM) system, including the C4C platform, to support accurate customer records and effective sales operations.
- Plan and coordinate the distribution of promotional gifts in accordance with company guidelines and approved budgets.
- Collaborate with research, customer service, and sales teams to improve customer satisfaction and sales effectiveness.
- Analyze sales deals, competitor activities, customer information, and market trends to identify opportunities for improvement.
2. Satellite Imagery Planning and Market Monitoring
- Coordinate with GEO Marketing Supervisors to develop annual satellite imagery plans.
- Manage the review and approval process for satellite imagery plans, budgets, and related activities.
- Monitor changes in market conditions and geographical information to support business planning.
- Analyze relevant market data and satellite imagery information to identify potential business opportunities.
- Provide management with timely insights to support sales planning, market evaluation, and strategic decision-making.
- Monitor implementation progress and ensure activities remain aligned with approved plans and budgets.
3. Customer Surveys and Market Research
- Plan, develop, publish, and manage customer and market surveys through the C4C platform.
- Coordinate survey activities with sales teams and relevant internal stakeholders.
- Analyze survey responses and prepare reports highlighting customer feedback, market trends, and improvement opportunities.
- Provide actionable recommendations based on survey findings and customer insights.
- Compare market share information with sales performance and satellite imagery data to identify trends and performance gaps.
- Maintain accurate survey records and ensure findings are communicated to relevant teams.
- Support continuous improvement of sales strategies through market research and data analysis.
4. Sales Performance and Business Planning
- Translate organizational objectives into practical sales support plans and measurable performance targets.
- Develop annual operating plans and improvement initiatives in coordination with relevant departments.
- Monitor the progress of sales support activities and recommend corrective actions when required.
- Prepare periodic reports covering sales support performance, market research, budgets, and operational progress.
- Monitor departmental budgets and expenses to support cost efficiency.
- Evaluate sales tools, promotional initiatives, and customer engagement activities to improve business results.
- Identify opportunities to streamline processes and enhance the effectiveness of sales operations.
5. Team Supervision and Organizational Development
- Supervise sales support activities and ensure the timely completion of assigned responsibilities.
- Support employee development, recognize high performers, and encourage continuous improvement.
- Provide guidance and constructive feedback to team members to improve individual and team performance.
- Apply fair and consistent performance evaluation standards.
- Delegate responsibilities in accordance with company policies and the approved authority matrix.
- Identify operational challenges, anticipate potential issues, and implement appropriate solutions.
- Support organizational development by maintaining clear job responsibilities and effective working procedures.
6. Process Improvement, Systems, and Compliance
- Develop and maintain documented sales support systems, policies, and procedures.
- Identify opportunities to automate sales support activities and improve workflow efficiency.
- Promote the effective use of CRM platforms, business applications, and other relevant IT solutions.
- Adapt to new technologies, management practices, and business processes.
- Maintain high standards of operational quality and customer service.
- Ensure compliance with company policies, applicable regulations, and workplace health and safety requirements.
- Monitor the quality, cost, and timeliness of sales support deliverables.
Educational Qualifications
- Bachelor’s degree in Electrical Engineering, Business Management, or a related field.
Work Experience
- 4–6 years of relevant professional experience in sales support, sales operations, sales administration, or a related business function.
- Experience in CRM systems, sales performance analysis, market research, and promotional activities is advantageous.
- Supervisory experience and the ability to coordinate cross-functional teams are beneficial.
Technical Skills and Competencies
- Sales Support Operations
- Sales Fundamentals and Sales Closings
- Sales Presentations and Promotions
- Customer Relationship Management (CRM)
- C4C Platform Management
- Sales Tools and Salesmanship
- Market Research and Competitor Analysis
- Customer Surveys and Data Analysis
- Sales Performance Monitoring
- GEO Marketing and Satellite Imagery Planning
- Budget Planning and Cost Control
- Business Planning and Reporting
- Team Leadership and Employee Development
- Process Automation and Continuous Improvement
- Quality Management and Compliance
About alfanar Electric
alfanar is a Saudi-based business group with operations in electrical manufacturing, engineering, construction, and related industrial sectors. The company offers career opportunities across technical, commercial, administrative, and business support functions.