Job Overview
Job Title: Sales Manager – Commercial Vehicles
Company: Al-Futtaim Automotive – FAMCO
Location: Dubai, United Arab Emirates (UAE)
Job Category: Sales and Business Development
Experience Required: Minimum 5 years
Education: Bachelor’s degree or equivalent professional experience
Driving Licence: Valid UAE driving licence required
About the Role
FAMCO, part of Al-Futtaim Automotive, is seeking an experienced Sales Manager – Commercial Vehicles in Dubai, UAE to lead its commercial vehicle sales operations and drive business growth across the UAE market.
The successful candidate will be responsible for developing sales strategies, increasing market share, achieving revenue and profitability targets, and managing a high-performing sales team. The role covers multiple commercial vehicle brands, with a focus on light-duty, medium-duty, and heavy-duty trucks.
This opportunity is suitable for an experienced automotive sales professional with strong knowledge of the UAE commercial vehicle market, proven leadership abilities, and a successful track record in dealership sales management.
Key Responsibilities
1. Commercial Vehicle Sales Management
- Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets.
- Drive commercial vehicle sales growth while maintaining healthy profit margins and overall business profitability.
- Increase market share across the assigned commercial vehicle brands in the UAE.
- Identify new sales opportunities and develop plans to expand the customer base.
- Allocate sales territories and manage market coverage to improve sales performance.
- Monitor market trends, competitor activities, customer demand, and industry developments.
- Track sales performance and implement corrective actions to achieve business objectives.
- Monitor outstanding customer payments and ensure overdue accounts remain within agreed targets.
2. Sales Team Leadership and Development
- Lead, motivate, and manage the commercial vehicle sales team to achieve individual and departmental targets.
- Plan daily sales activities, allocate responsibilities, and monitor team performance.
- Recruit, onboard, train, and develop sales consultants.
- Conduct regular performance reviews and provide coaching to improve productivity.
- Strengthen the team’s technical knowledge of commercial vehicles, product specifications, and customer applications.
- Establish clear performance objectives and encourage a results-driven sales culture.
3. Customer Relationship Management
- Build and maintain long-term relationships with fleet operators, corporate customers, transport companies, contractors, and other business clients.
- Understand customer requirements and recommend suitable commercial vehicle solutions.
- Improve customer satisfaction through professional communication, consultative selling, and effective follow-up.
- Develop relationships with strategic accounts and industry partners to generate repeat business.
- Identify opportunities to strengthen customer loyalty and increase business from existing accounts.
4. Business Development and Market Expansion
- Identify potential customers and emerging business opportunities in the UAE commercial vehicle sector.
- Develop strategic plans to expand sales across different customer segments.
- Build a strong professional network within the automotive and commercial transportation industries.
- Analyse sales reports and market information to support business planning and decision-making.
- Work closely with internal departments and business partners to support commercial objectives.
5. Professional Development and Industry Knowledge
- Stay informed about commercial vehicle technologies, product launches, and market developments.
- Monitor competitor offerings and changing customer expectations.
- Participate in relevant industry events, workshops, and professional training.
- Maintain up-to-date knowledge of light, medium, and heavy-duty truck applications.
Required Skills and Qualifications
Candidates applying for this Sales Manager job in Dubai should meet the following requirements:
- At least 5 years of commercial vehicle sales experience within a dealership environment in the UAE.
- Strong knowledge of light-duty, medium-duty, and heavy-duty truck sales.
- Previous experience managing and developing a sales team.
- Demonstrated ability to achieve sales targets and improve business profitability.
- Excellent leadership, communication, negotiation, and customer relationship management skills.
- Strong commercial awareness and business development capabilities.
- Excellent analytical, problem-solving, and decision-making skills.
- Proficiency in Microsoft Office, particularly Excel.
- A bachelor’s degree or equivalent relevant professional experience.
- A valid UAE driving licence.
About FAMCO and Al-Futtaim Automotive
FAMCO (Al-Futtaim Auto & Machinery Company) is associated with Al-Futtaim Automotive and provides commercial vehicle and industrial equipment solutions in the region.
Al-Futtaim Automotive is part of the UAE-based Al-Futtaim Group, with operations across multiple markets in the Middle East, Asia, and Africa. Its business activities include automotive distribution, leasing, manufacturing, and aftersales services.
The company represents a broad portfolio of international automotive brands and provides mobility solutions for individual customers, fleet operators, contractors, and businesses.
Joining Al-Futtaim Automotive offers professionals the opportunity to work in a customer-focused organisation that values innovation, service quality, teamwork, and career development.

