Job Overview
Al-Futtaim Automotive is seeking an experienced Sales Director to lead automotive sales strategy, commercial operations, and business growth across new vehicles, pre-owned vehicles, fleet sales, B2B sales, corporate accounts, and government sectors.
The role focuses on increasing revenue, improving profitability, expanding market share, and delivering exceptional customer experiences. The Sales Director will lead multi-channel automotive sales operations, manage profit and loss (P&L), strengthen OEM partnerships, and drive sustainable business growth across the GCC automotive market.
Key Responsibilities
1. Automotive Sales Strategy & Business Development
- Develop and implement strategic automotive sales plans to achieve revenue, profitability, and market share targets.
- Identify new business opportunities, market expansion strategies, and automotive sales growth initiatives.
- Drive business development across retail automotive sales, fleet sales, B2B, corporate, government, and pre-owned vehicle segments.
2. Sales Performance & P&L Management
- Lead overall sales performance, revenue generation, gross profit, and commercial business operations.
- Manage profit and loss (P&L), sales budgets, forecasts, and annual business targets.
- Monitor sales KPIs, analyze market trends, and implement corrective strategies to improve profitability.
3. Multi-Channel Automotive Sales Leadership
- Oversee new vehicle sales, used car sales, fleet management sales, corporate sales, government accounts, and SME sales.
- Develop effective sales channel strategies to maximize customer acquisition and business growth.
- Align sales teams, commercial priorities, and operational objectives across multiple business units.
4. OEM Partnerships & Stakeholder Management
- Build and maintain strategic relationships with automotive original equipment manufacturers (OEMs), dealer networks, and business partners.
- Collaborate with senior management and key stakeholders to improve commercial performance.
- Use automotive market intelligence and competitive analysis to support strategic decision-making.
5. Customer Experience & Brand Management
- Improve customer satisfaction, customer retention, loyalty, and overall automotive customer experience.
- Implement customer-centric sales strategies that strengthen brand reputation and market positioning.
- Ensure consistent service and sales standards across automotive retail and commercial channels.
6. Business Planning, Forecasting & Compliance
- Lead sales forecasting, budgeting, commercial planning, and performance reporting.
- Ensure compliance with OEM guidelines, corporate governance policies, and applicable regulations.
- Establish performance management systems to track sales growth and operational efficiency.
7. Digital Transformation & Operational Excellence
- Drive digital transformation, sales process improvement, and technology adoption across automotive operations.
- Improve sales productivity, operational efficiency, and commercial business performance.
- Implement industry best practices to strengthen competitiveness and long-term business sustainability.
8. Leadership & Team Development
- Lead, mentor, and develop high-performing automotive sales leadership teams.
- Establish clear sales targets, accountability, and performance standards.
- Support talent development, succession planning, and continuous professional improvement.
Required Skills & Competencies
- Automotive sales management and executive sales leadership
- Strategic sales planning and business development
- Commercial strategy and revenue growth
- Profit and loss (P&L) management
- New vehicle and pre-owned vehicle sales
- Fleet sales, B2B sales, and corporate account management
- Government sales and key account management
- Automotive OEM relationship management
- Dealer network development and management
- Sales forecasting, budgeting, and KPI analysis
- Customer experience and brand management
- Commercial negotiation and stakeholder engagement
- Digital transformation and operational excellence
- Leadership, team building, and performance management
Qualifications & Experience
- Bachelor’s degree in Business Administration, Marketing, Commerce, or a related field.
- MBA or postgraduate qualification preferred.
- 15+ years of progressive experience in automotive sales management and commercial leadership.
- Proven experience managing multi-channel automotive sales operations, including retail, fleet, B2B, corporate, government, and pre-owned vehicles.
- Demonstrated success in revenue growth, profitability improvement, market share expansion, and full P&L management.
- Strong experience working with automotive OEMs, dealer networks, and strategic business partners.
- Previous experience in GCC automotive markets is highly preferred.
Job Keywords
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