Regional Marketing Specialist

Full Time

Al Futtaim Private Company LLC

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

Job Role:
Reporting to the Regional Marketing Manager, you will use rich data and market trends, creative thinking, media insights and marketing strategies to help execute and optimize on a day-to-day basis the multi-channel campaigns to support the delivery of agreed marketing & business objectives.

In doing so, and working closely with our marketing and media agencies, and internal stakeholders, you will help inspire people to create a better everyday life for themselves by visiting IKEA stores, and, through our campaigns and content, delivered across all relevant paid, earned and owned touchpoints.

Working with teams of different cultural backgrounds, diverse regions, and colliding priorities, high organization skills and a clear vision of the marketing and business objectives is necessary. Being an excellent communicator is vital to this role. You should be able to ensure that content is produced in an integrated manner to assure unity across all touchpoints.

Job Responsibility:
Ensure that the brand image & identity is managed in a way that promotes the IKEA concept by actively participating in the strategizing process and providing feedback on concepts / routes presented.
Support the day to day strategy by use of print, OOH, online, SMS, Radio, social media and new media formats along with Regional Marketing Manager.
Support with Media Plans – Briefing, giving feedback, channel selection, finalizing, and optimizing plans campaigns
Campaigns performance – optimizing throughout the campaigns and developing end of campaign and performance reports
Deliver the Campaign planning of IKEA launches and the tactical offers and activities to increase footfall year on year with 360 degree media plan aligning media mix strategy inclusive of – Store Activities and external media’s
Ensure that creative, media, and PR agencies briefs are clearly written and delivered to the agencies 3 months ahead of each activity.
Support loyalty program campaigns

Content Creation
Coordinate with Regional Home Furnishing Leader for development of set planning as per market relevance and IKEA Range for any content
Support with execution of content creation for regional Campaigns – videos, KVs, etc..
Manages production of shoots (static and videos) from planning, logistics, and financials to execution and finalization.

PR & Events Management
Conceptualize and execute press / media events (annually 4 major launches and 6 small events) along with agency partners for UAE, Oman and Qatar
Influencer marketing management
CSR activities Management including sustainability support
Oversee the annual PR calendar for the IKEA Brand in order to reflect and promote IKEA’s long term priorities, leadership businesses
Monitor the annual PR strategy (ATL/BTL).

Budget Management
Support with the invoicing and LPOs processes
Support with annual Budget Planning & maintaining provision tracking for UAE, Oman and Qatar.

Required skills:
Team player with positive, constructive attitude
Excellent verbal and written communication skills (preferably Arabic speaker)
Excellent organizational skills
Willing to continuously learn and develop new skills, and keep up to date with key markets
Motivated, self-sufficient professional with great attention to details
Customer-focused commercial awareness – “gets” what is important in a Retail business

What equips you for the role:
Experience of using knowledge of consumer behavior to develop effective communication.
Experience in campaigns management (offline and online)
Experience in social media
1 to 3 years in a similar role.
Ability to evaluate creative solutions, based on IKEA values and give clear feedback to marketing team and external agencies.