Job Overview
Thank you for reading this post, don't forget to subscribe!alfanar Electric is seeking an experienced Product Line Manager – Automation to support product strategy, market development, product positioning, and commercial growth in Dubai, United Arab Emirates. The role involves managing the product lifecycle, understanding customer requirements, monitoring market trends, and identifying opportunities to strengthen the company’s automation product portfolio.
The successful candidate will work closely with sales, marketing, R&D, design, operations, and other business teams to develop competitive product offerings and ensure they meet changing customer and market requirements.
Key Responsibilities
- Develop and implement product strategies aligned with business objectives and market requirements.
- Research customer needs and translate them into suitable product offerings, specifications, and improvements.
- Identify new market opportunities for existing and new automation products.
- Monitor industry developments, emerging technologies, market disruptions, and competitor activities.
- Conduct technical and commercial competitor analysis to improve product competitiveness.
- Track market pricing and support appropriate product positioning across different markets and sales channels.
- Build and maintain relationships with strategic customers, partners, and other stakeholders.
- Participate in customer meetings, industry events, seminars, workshops, and promotional activities.
- Work with R&D and design teams to improve, optimize, and standardize products.
- Coordinate product launches with marketing, public relations, management, and relevant internal teams.
- Support proposal preparation, sales forecasting, inventory planning, and product availability.
- Monitor inventory levels, including excess and obsolete stock, and recommend corrective actions.
- Help improve time-to-market while ensuring efficient use of company resources.
- Promote awareness and understanding of automation products among internal and external stakeholders.
- Analyze product profitability and contribute to pricing and commercial decisions.
- Identify opportunities for innovation and expansion into new markets.
Business & Team Responsibilities
The Product Line Manager will also contribute to business planning, performance monitoring, budgeting, organizational development, and process improvement. The position requires strong leadership skills, the ability to make timely decisions, and a focus on delivering measurable business results.
The role also involves supporting employee development, maintaining performance standards, encouraging the use of digital and automated business systems, and promoting a culture of quality and continuous improvement.
Safety & Quality
The successful candidate is expected to maintain high standards of quality and support a safe, secure, and compliant working environment. Adaptability to new technologies, business models, management practices, and industry developments is important for success in this position.
Required Qualifications
- Bachelor’s degree in Electrical Engineering or a related field.
- 6–10 years of relevant professional experience.
- Experience in product management, automation, electrical products, engineering, or a related industry is advantageous.
- Strong understanding of product development and lifecycle management.
- Knowledge of product positioning, pricing, forecasting, and profitability analysis.
- Ability to evaluate products and identify opportunities for improvement.
- Experience supporting product launches and market development.
- Strong analytical, communication, relationship-building, and leadership skills.
Key Skills
Product Development | Product Management | Automation | Product Evaluation | Product Forecasting | Product Launch | Product Positioning | Product Pricing | Market Research | Competitive Analysis | Product Profitability | Customer Relationship Management
Job Location
Dubai, United Arab Emirates
Experience
6–10 Years
Education
Bachelor’s Degree in Electrical Engineering or a Relevant Field
Why This Role Matters
This position offers an opportunity for an experienced product professional to contribute to the growth and development of automation solutions while working across multiple business functions. The role combines market research, product strategy, customer understanding, commercial planning, innovation, and product lifecycle management to help strengthen the company’s position in competitive markets.