dmg events is a global exhibitions and publishing company with its headquarters located in Dubai, UAE since 1989. With a vast portfolio of over 80 exhibitions annually, we attract more than 425,000 visitors, making us one of the leading players in the industry. To provide our customers with exceptional service, we have offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, and Singapore. Our local presence enables us to understand market needs better and build strong relationships, ensuring unforgettable experiences for our attendees.
Job Description:
Create and implement an integrated marketing strategy for the construction portfolio (including exhibitor, conference, and visitor campaigns, as well as special events)
To design and deliver successful marketing campaigns for exhibitions, conferences, awards, and digital products in line with agreed KPIs.
Work with internal teams to ensure data governance and data management policies are adhered to
Manage PR agency in co-ordination with the Exhibition Director/HOM.
Use all media tools such as social platforms, explore new marketing channels.
Copy write and proof all marketing materials (in conjunction with Exhibition Director/HOM if needed) in line with the content calendar and messaging.
Update and adhere to agreed marketing budget.
Analyse previous marketing campaigns and KPI’s to execute targeted data/campaign selections.
Analyse and report trends over time and use these insights to build more effective campaigns
Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure
Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights
Monitor and adjust digital marketing activity based on performance metrics
Set out and monitor the entire budget, drop schedule, and media plan
Use the full marketing mix to promote the exhibition and workshops by the marketing strategy and overall business objectives
Identify the target universe and key segments within the target universe
Develop personas, value propositions, and messaging for each of the key segments
Develop and deliver Content Calendar through relevant channels (email marketing, social media, digital marketing, etc.)
Ensure show websites are fully up to date with latest information in accordance to campaign cycle
Maintain active social media channels in line with market expectations, monitor engagement and maximize conversion
Strategic database build.
Use GA & Power BI (and other analytics dashboards if needed) to monitor & report campaign
performance
