Job Overview
Emirates Group is seeking an experienced Marketing Enablement Manager – Customer Communications to join its Corporate Communications, Marketing and Brand (CCM&B) team in Dubai, United Arab Emirates. This opportunity is ideal for professionals with expertise in marketing technology, digital communications, customer engagement platforms, marketing automation and omnichannel customer experience.
The successful candidate will lead the design, implementation and optimisation of the Marketing Communication Platform ecosystem supporting Emirates Group’s marketing and operational activities. Working closely with marketing teams, IT specialists, procurement teams and technology partners, the manager will ensure that marketing strategies are supported by effective digital tools, integrated systems and reliable data.
This role offers an opportunity to shape marketing technology capabilities, improve customer communications and support personalised customer experiences across multiple channels. The position also involves managing technology implementations, overseeing platform integrations, improving data quality and ensuring compliance with data privacy and security requirements.
Key Responsibilities of a Marketing Enablement Manager
1. Marketing Technology Strategy and Platform Development
- Lead the design and development of the Marketing Communication Platform ecosystem for Emirates Group brands.
- Collaborate with Corporate Communications, Marketing and Brand teams to understand business objectives and translate them into technology requirements.
- Identify opportunities to improve marketing efficiency, customer engagement and operational performance through digital solutions.
- Develop a technology improvement roadmap that aligns marketing strategies with IT capabilities.
- Research emerging marketing technologies and recommend suitable solutions to support evolving business needs.
2. Marketing Platform Implementation and Integration
- Work with IT teams and external agencies to plan, implement and maintain marketing communication technologies.
- Gather business requirements, prepare business cases and support procurement decisions for marketing software and services.
- Evaluate technology vendors and recommend solutions that meet the organisation’s functional and operational requirements.
- Coordinate integrations, data flows, automation processes and system connections between marketing platforms and other business systems.
- Ensure new technologies are configured correctly and operate effectively within the existing marketing technology ecosystem.
- Support software customisation and development where required to meet business needs.
3. Customer Communications and Omnichannel Marketing
- Enable personalised customer communications across multiple marketing and service channels.
- Support customer lifecycle marketing, journey-based communications and customer retention initiatives.
- Implement event-driven and real-time communication triggers to improve customer engagement.
- Help marketing teams use customer data and audience insights to deliver relevant, customer-focused communications.
- Support the use of customer data platforms (CDPs), identity resolution and audience activation technologies.
- Explore artificial intelligence (AI) and machine learning (ML) applications that can enhance customer communications and marketing effectiveness.
4. Platform Management and Performance Optimisation
- Manage the Marketing Communication Platform ecosystem to maximise technology investments and operational efficiency.
- Review existing solutions, identify overlapping tools and consolidate duplicate platform instances where appropriate.
- Monitor system performance, service-level agreements (SLAs) and operational effectiveness.
- Evaluate platform performance with internal users and recommend improvements.
- Maintain data quality standards and coordinate with relevant teams or vendors to resolve data issues.
- Support analytics and optimisation activities to improve marketing performance and inform product planning.
5. User Training and Change Management
- Train and support marketing employees in the effective use of new and existing communication platforms.
- Act as the primary platform expert and promote adoption of marketing technology across the department.
- Lead user acceptance testing (UAT), identify implementation issues and coordinate corrective actions.
- Develop change management plans to support the introduction of new systems and digital processes.
- Keep internal teams informed about platform updates, new features and relevant technology developments.
- Work with product, engineering and agency teams to deliver improvements and support ongoing platform releases.
6. Data Privacy, Security and Governance
- Ensure marketing technology implementations follow Emirates Group privacy principles and applicable data protection requirements.
- Work with relevant data privacy stakeholders to incorporate privacy and security considerations into platform design.
- Support compliant activation of first-party customer data across approved communication channels.
- Maintain appropriate consent management and communication eligibility processes.
- Establish effective governance, workflows and cross-functional collaboration practices.
- Monitor data quality, document issues and coordinate resolution with internal stakeholders and external technology providers.
Qualifications and Experience
Candidates applying for the Marketing Enablement Manager vacancy at Emirates Group in Dubai should meet the following requirements:
- Education: A bachelor’s degree or honours qualification, equivalent to 12+3 years of education, in marketing, digital technologies, digital communications or a related discipline.
- Work Experience: At least eight years of industry experience in marketing, digital technology or a related organisation.
- Project Management: Proven experience delivering complex, large-scale or enterprise-level projects.
- Marketing Technology: Experience acquiring, implementing, managing and optimising marketing communication platforms.
- Omnichannel Marketing: Strong knowledge of personalised communications, customer journeys and customer lifecycle marketing.
- Technical Integration: Experience coordinating marketing platform integrations, data flows, automation and operational systems.
- Product Delivery: Familiarity with agile product development, release management and collaboration with product and engineering teams.
- Analytics: Experience using analytics and optimisation tools to support product planning and performance improvement.
- Stakeholder Management: Ability to build consensus and lead change across cross-functional teams in a complex organisation.
- Privacy and Data Governance: Understanding of consent management, privacy-compliant customer data activation and secure communication practices.
Preferred Skills and Technical Knowledge
The following capabilities can be advantageous for this role:
- Experience with Adobe marketing technologies and Marketing Cloud platforms.
- Knowledge of customer data platforms (CDPs) and identity resolution.
- Understanding of AI and machine learning applications in customer communications.
- Expertise in event-driven messaging and real-time communication triggers.
- Experience with personalisation across marketing and customer service communications.
- Knowledge of marketing analytics, performance measurement and campaign optimisation.
- Experience working with digital agencies and enterprise technology providers.
- Strong understanding of platform governance, workflows and cross-functional delivery.
Salary and Benefits
Emirates Group offers an attractive, tax-free salary package for this management position in Dubai, together with a range of employee benefits.
The advertised benefits include:
- Competitive tax-free salary.
- Employee travel benefits, including eligible discounted flights.
- Discounts on hotel stays around the world.
- Annual leave and healthcare benefits.
- Transport benefits.
- Life insurance.
- Opportunities for professional growth and career development.
Job Title: Marketing Enablement Manager – Customer Communications
Company: Emirates Group
Job Location: Dubai, United Arab Emirates
Department: Corporate Communications, Marketing and Brand (CCM&B)
Job Category: Marketing, Digital Technology and Customer Communications