Loyalty Marketing -Brands Engagement Executive Strategy & Digital – UAE

Full Time


Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Share results and performance of key campaigns and engagements with brands
Commercially driven and lead engagement with brands in securing offers and rewards that drives key KPI’s
Showcase and help brands understand the value of data
Keep abreast of loyalty programmed competitor activities by division
Support the Loyalty Marketing team delivering the launch and roll out business as usual marketing of Alshaya’s loyalty programmed
Working closely with the Alshaya Brands, translating Brand Marketing Plans into Loyalty Programmed opportunities

Promote customer engagement through Customer Loyalty Offers and Rewards
Working closely with the Marketing Team to deliver the Loyalty Marketing Plan and promotional calendar
Work closely and build strong and effective relations within Brand Marketing teams, wider CRM, Digital and Strategic Planning teams,
Lead Loyalty Programmed initiatives in order to drive customer acquisition, development, retention at a brand level
Foster great relationship with brand partners

Drive Brand Planning sessions with Alshaya brands, translating the brand elements into Loyalty exclusive activities
Planning, development and execution of omni channel campaigns, to provide an effective sales funnel to maximize loyalty value
Adopting and helping brands adopt new processes and best practice standards
Supporting the adoption of brand guidelines across the business

Skills Required
Detailed oriented with strong inter-personal skills
Good problem-solving and a logical approach to work
Ability to work with internal and external stakeholders on multiple deliverables
Think both creative and strategically, translating into marketing campaigns
Proactive with organizational skills
Excellent communicator (written and verbal; AR is a plus
Team working

Experience in cross channel marketing campaigns (SMS, email, push notifications, digital, social media, website/web portal)
Planning, executing and delivering Marketing Campaigns
Expert user of MS Office: Excel, Word, PowerPoint
3+ years direct experience in Marketing or Brand Planning
Experience within Fashion / Beauty/ Wellness / Food industry