Lifecycle Marketing Specialist

Full Time

Bayut & dubizzle

Bayut & dubizzle have the unique distinction of being iconic, homegrown brands with a strong presence across the seven emirates in the UAE. Connecting millions of users across the country, we are committed to delivering the best online search experience.

As a CLM Specialist, you will be responsible for creating, shaping, and optimizing CLM campaigns (consisting of email, push, in-app and web notifications) while also working with various internal teams to create end-to-end marketing strategies and user lifecycle journey.

Job Details:

Leading new product features, testing side by side with Product managers and leveraging email marketing & push notifications
Increase CLM’s traffic & engagement contribution, while maintaining the high quality of relevant and personalized messaging.
Constantly analysing data to plan strategies and execute campaigns.
Audience building, segmentation and testing
Project management and help BI/Tech teams with API based campaigns
Developing a strategy to engage, retain and re-engage customers during key milestones of the customer lifecycle segments.
Creation and running of email, in-app and push notifications; assisting in copywriting, email design and user performance of all C2C and B2C campaigns
A/B Testing and optimizing CLM campaigns with strategic content, frequency and audience variations
Working closely with all teams to understand the customer base through insight segmentation and data analysis

Understanding of web analytics (experience with Google Analytics is preferred)
Strong understanding of current online marketing concepts, strategies, and best practices
Strong critical thinking, technical, and data analysis skills
Strong skills in MS Office Suite (Excel, PowerPoint)
Sharp strategic thinking and ability to translate quantitative & qualitative data/insights into a strong targeted marketing strategy
Self – motivated & willing to take on new challenges
Bachelor’s degree or BSC from a reputable university
3 – 5 years of experience in a similar field
Knowledge of basic digital marketing & advance CLM tools
Practical knowledge of digital platforms and some of the CLM tools; Braze, Airship, Lean Plum, Accoustic, Moengage, Twillio, Sendgrid, and SendinBlue (experience with at least one email automation platform)

Annual Air Ticket Allowance
Employee discounts at multiple vendors across the emirates
Rewards & Recognitions
Learning & Development
A fast paced, high performing team.
Multicultural environment with over 50 different nationalities
Competitive Tax-free Salary
Comprehensive Health Insurance