Head of Digital Jobs in Dubai, UAE | Retail Industry

The Head of Digital is a senior leadership position responsible for driving digital operations, growth, profitability, and customer experience across the MENA region. The role will lead the digital strategy and operations across multiple markets, including the UAE, Saudi Arabia, Oman, Bahrain, Qatar, Kuwait, and Egypt.

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The successful candidate will oversee eCommerce websites, retail mobile applications, marketplace partnerships, omnichannel initiatives, digital transformation projects, and strategic digital partnerships. The role combines digital strategy, commercial performance, technology, customer experience, operations, and people leadership.

Key Responsibilities

Digital Strategy & Business Development

• Develop and execute the regional Digital Strategy and long-term roadmap.
• Drive profitable digital growth, brand presence, customer acquisition, and market share.
• Identify emerging digital trends, technologies, and new commercial opportunities.
• Develop customer experience, personalization, loyalty, and data-driven strategies.
• Build digital capabilities, teams, and operating models to support future growth.

Digital Trade & Operations

• Lead digital trading and operations across multiple MENA markets.
• Oversee eCommerce platforms, mobile applications, marketplaces, and digital channels.
• Ensure effective digital merchandising, localization, promotions, and customer engagement.
• Lead platform upgrades, migrations, and technology enhancements.
• Develop marketplace and third-party partnerships to generate additional revenue.
• Drive omnichannel initiatives such as Click & Collect, Ship from Store, and Endless Aisle.
• Monitor digital performance, customer satisfaction, NPS, Voice of Customer, and conversion metrics.
• Ensure operational excellence and consistent digital experiences across markets.

Financial & Commercial Management

• Own digital budgets and financial performance across key digital channels.
• Manage P&L accountability and deliver sales, profitability, and business KPIs.
• Prepare annual digital budgets aligned with business plans.
• Evaluate new markets, channels, partnerships, and digital investment opportunities.
• Ensure effective management of technology, marketing, platform development, and transformation investments.

Digital Transformation & Projects

• Lead major digital transformation and technology initiatives.
• Manage digital platform migrations and omnichannel transformation projects.
• Drive customer experience improvement and automation initiatives.
• Identify and implement innovative digital solutions.
• Assess new market entry and expansion opportunities.

People Leadership

• Build, lead, coach, and develop high-performing digital teams across multiple markets.
• Establish clear objectives, responsibilities, and performance expectations.
• Develop succession planning and talent development programmes.
• Partner with HR to support employee engagement, training, and compliance.
• Promote a digital-first culture throughout the wider retail organization.

Stakeholder & Corporate Management

• Collaborate with Retail, Marketing, Finance, Technology, Logistics, Buying, Merchandising, and Operations teams.
• Manage relationships with brand principals, strategic partners, and external stakeholders.
• Ensure compliance with relevant legislation, security standards, policies, and corporate governance.
• Identify opportunities to improve customer experience, operational performance, and profitability.

Required Skills & Competencies

• Strong experience managing end-to-end digital operations.
• Extensive knowledge of eCommerce platforms, mobile applications, marketplaces, and digital ecosystems.
• Strong understanding of omnichannel retail and digital transformation.
• Excellent commercial, financial, and P&L management skills.
• Strong stakeholder management and communication abilities.
• Experience managing teams across multiple countries and locations.
• Strong knowledge of customer analytics, insights, and digital performance metrics.
• Excellent leadership, decision-making, and problem-solving skills.
• Ability to lead complex digital transformation projects.
• Strong understanding of digital retail trends and emerging technologies.
• Customer-centric and results-oriented approach.
• Strong change management and innovation capabilities.
• Proficiency with MS Office, ERP systems, digital platforms, and analytics tools.

Education & Experience

• Bachelor’s degree in Business, Marketing, Digital Commerce, Retail Management, Technology, or a related field.
• 10+ years of experience in Digital Commerce, eCommerce, Omnichannel Retail, Digital Transformation, or related areas.
• Proven experience managing regional or multi-country digital operations in the retail sector.
• Strong experience developing digital strategies, roadmaps, and transformation plans.
• Proven P&L ownership and financial management experience.
• Demonstrated success in driving digital growth, profitability, customer experience, and transformation.

Head of Digital Job in Dubai

This is a senior opportunity for an experienced digital commerce and retail leader looking to lead large-scale digital operations across the MENA region. The role offers the opportunity to shape digital strategy, accelerate eCommerce growth, strengthen omnichannel capabilities, and lead digital transformation across multiple markets.