Head of Creative Lab Jobs in Dubai, UAE | Al-Futtaim Automotive – Apply Now.

Al-Futtaim Automotive is looking for an experienced creative technology leader to head its Creative Lab in Dubai, UAE. The role will shape how digital experiences are designed, delivered, measured, and continuously improved across a diverse portfolio of automotive brands.

The Head of Creative Lab will lead a multidisciplinary team covering product design, user research, creative technology, generative AI, social-first content, and creative analytics. The position will oversee digital experiences across websites, mobile applications, eCommerce platforms, vehicle configurators, customer portals, WhatsApp, social media, and employee-focused AI interfaces.

This is a hands-on leadership position for a professional who can combine creativity, technology, customer experience, experimentation, and commercial performance.

Key Responsibilities

Lead the Creative Lab

• Build and lead a multidisciplinary creative technology team covering product design, research, creative technology, generative AI, social content, and creative analytics.
• Develop internal creative and digital capabilities across the organization.
• Manage relationships with creative agencies, technology partners, creators, and external specialists.
• Establish effective processes for delivering high-quality digital experiences across multiple automotive brands.

Develop a Multi-Brand Design System

• Create and manage scalable design systems for multiple automotive brands and digital products.
• Establish reusable UI components, design tokens, and design-to-code standards.
• Ensure consistent yet distinctive experiences across websites and mobile applications.
• Support English and Arabic interfaces, including right-to-left (RTL) design requirements.

Generative AI & Creative Technology

• Develop scalable generative AI workflows for copywriting, images, video, voice, avatars, and personalized creative assets.
• Introduce AI-powered production processes that improve content creation speed, efficiency, and scalability.
• Establish appropriate controls for human review, brand safety, intellectual property, OEM approvals, product accuracy, and data privacy.
• Evaluate emerging AI technologies and identify opportunities to improve creative production.

Social-First Content

• Develop engaging content strategies for platforms such as TikTok, Instagram Reels, Snapchat, and YouTube Shorts.
• Use social listening, audience insights, creator partnerships, and performance data to develop relevant content.
• Monitor content performance and use insights to improve engagement and audience retention.
• Build creative approaches that reflect local and regional cultural preferences.

Personalization & Digital Experiences

• Develop personalized customer experiences across websites, apps, WhatsApp, email, and other digital channels.
• Use customer segments and real-time signals to deliver relevant content and digital interfaces.
• Collaborate with product, marketing, data, and technology teams to improve customer journeys.
• Support dynamic creative optimization and personalized digital experiences.

Experimentation & Performance

• Establish A/B and multivariate testing across digital interfaces, customer journeys, and creative content.
• Use behavioral analytics and testing results to improve conversion, engagement, usability, and organic performance.
• Measure the commercial and customer impact of creative decisions.
• Promote an evidence-based culture where digital ideas are tested, measured, and continuously optimized.

Research & Accessibility

• Establish continuous customer and usability research programs.
• Ensure priority digital experiences meet WCAG 2.2 AA accessibility standards.
• Maintain strong Arabic and right-to-left design practices.
• Support accessible typography, interaction design, and digital experiences for diverse audiences.

Required Qualifications & Experience

• Bachelor’s or Master’s degree in Human-Computer Interaction, Interaction Design, Digital Media, Creative Technology, Computer Science, or a related discipline.
• 12+ years of professional experience across UX/UI, product design, digital creative, or related fields.
• 5+ years of experience leading multidisciplinary teams.
• Proven experience managing a multi-brand or multi-product design system in a production environment.
• Experience developing and scaling generative AI content production workflows.
• Demonstrated ability to improve content production speed, cost efficiency, or production capacity through technology.
• Experience developing social-first content with measurable organic performance.
• Experience leading A/B or multivariate testing programs.
• Experience delivering personalized experiences across customer segments and digital channels.
• Strong understanding of interaction design, customer research, accessibility, and digital experience principles.
• Experience creating digital content and experiences for both English and Arabic audiences.
• A professional portfolio demonstrating creative decisions and measurable customer, commercial, or performance outcomes.

Experience in automotive, eCommerce, consumer technology, media, or telecommunications is preferred. GCC market experience would be an advantage.

Technical Skills

Candidates should have experience with several of the following technologies and capabilities:

• Design systems
• Figma
• Design tokens
• Storybook
• Large Language Models (LLMs)
• Generative AI image, video, voice, and avatar workflows
• Diffusion models
• Social listening and creator content
• Video production and content performance analysis
• Hook and audience-retention analysis
• Personalization and dynamic creative optimization
• A/B and multivariate testing
• Statistical power and behavioral analytics
• Usability research
• WCAG 2.2 accessibility
• RTL design and Arabic typography
• Motion design
• Conversational design
• Real-time 3D visualization

Expected Outcomes

Success in this role will involve:

• Creating distinctive and consistent digital experiences across the automotive brand portfolio.
• Improving customer usability, engagement, and conversion.
• Increasing the speed and efficiency of content production through generative AI.
• Strengthening organic performance through social-first creative content.
• Increasing the use of reusable design-system components.
• Delivering more relevant and personalized customer experiences.
• Using controlled experimentation to support creative and product decisions.
• Maintaining accessible digital experiences with strong Arabic and RTL support.
• Establishing effective controls for brand safety, intellectual property, product accuracy, and data privacy.

About Al-Futtaim Automotive

Al-Futtaim Automotive is a major mobility business operating across eight countries in the Middle East, Asia, and North Africa. The organization represents more than 25 leading automotive brands and provides a broad range of mobility solutions.

Its business activities cover passenger vehicles, commercial vehicles, and industrial equipment, supported by logistics, leasing, aftersales, and financial services. These capabilities are designed to provide customers with connected experiences throughout their mobility journey.

Al-Futtaim Automotive continues to focus on innovation, digital transformation, and customer experience as it develops its mobility business and adopts new technologies.

The organization has a workforce of more than 9,000 colleagues working across its markets. Employees are encouraged to contribute ideas, develop their capabilities, and support the company’s continued transformation.