Global Head of Brand

Full Time

Al Futtaim Private Company LLC

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Position Title:
As the Global Branding Director, you will spearhead the strategic planning and implementation of branding endeavors across our organization, guaranteeing a unified and impactful brand presence across various platforms and regions. This pivotal role demands an innovative leader with comprehensive expertise in brand strategy, consumer dynamics, and industry trends. The ideal candidate will be crucial in defining and articulating our brand narrative, principles, and commitments to foster brand advocacy, recognition, and corporate goals.

Here’s a rewritten version:
Your role involves developing and executing a holistic global branding strategy that resonates with the company’s vision, mission, and objectives. You will ensure consistent brand identity, voice, and messaging across various channels and platforms. Leading market research initiatives to understand customer behaviors and trends will be crucial in branding strategies. Collaboration with divisional marketing and sales teams is essential to maintain brand coherence and exploit branding opportunities in diverse markets. Managing the brand portfolio, including positioning and launches, will also fall under your purview. Spearheading branding campaigns from inception to implementation while monitoring performance metrics to refine strategies is crucial to the role. Leadership and nurturing creativity within the branding team are vital for sustained innovation and professional development. Staying abreast of industry trends, competition, and emerging branding techniques is essential to ensure the brand remains relevant and compelling.

Necessary Qualifications:
Demonstrated history of crafting and implementing effective branding strategies resulting in business growth, heightened brand recognition, and improved brand perception.
Proficiency in analyzing data and conducting market research to guide branding decisions.
Exceptional communication abilities, adept at conveying the brand’s vision and values convincingly.
Innovative thinker with a strategic outlook, capable of envisioning the broader brand landscape and attending to the finer details essential for brand excellence.

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; a Master’s degree is preferred.
A minimum of a decade’s experience in brand management, including at least five years in a senior leadership role overseeing global brands.