Executive – Brand Marketing Jobs in Dubai | Apparel Group | UAE Job Opening.

Job Overview

Apparel Group is looking for an Executive – Brand Marketing to support the development and implementation of short-term and long-term marketing strategies for assigned brands. The role involves brand management, marketing campaign coordination, budget support, business development, events, digital marketing, influencer partnerships, and retail marketing activities.

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The successful candidate will work closely with internal teams, external agencies, influencers, suppliers, and regional stakeholders to deliver effective marketing campaigns and support customer engagement and retail store traffic across the UAE and other markets.

Key Responsibilities

Marketing Strategy & Campaign Management

• Support the development and execution of online and offline marketing campaigns.
• Coordinate with creative, media, digital, PR, and other agencies to ensure marketing materials are delivered on schedule.
• Monitor campaign progress and provide regular updates to internal stakeholders.
• Coordinate campaign calendars based on product launches, promotional activities, and key business dates.
• Prepare marketing reports, presentations, content calendars, campaign plans, and other marketing documents.

Marketing Events & Project Coordination

• Assist with planning and executing marketing events from initial concept through completion.
• Coordinate event logistics, venue setup, promotional materials, suppliers, attendees, and other requirements.
• Support marketing projects and ensure activities are completed according to agreed timelines.
• Coordinate with internal and external partners to ensure smooth event execution.

Retail & E-commerce Marketing

• Support retail marketing campaigns across shopping malls and individual stores.
• Assist with initiatives designed to increase customer traffic and engagement at retail locations.
• Support e-commerce marketing plans in coordination with the digital marketing team.
• Assist with PR, digital marketing, promotional, and customer engagement activities.
• Share regional marketing assets and launch plans with relevant stakeholders.

CRM & Customer Engagement

• Support and coordinate the brand’s CRM process and customer engagement approach.
• Assist in developing initiatives that strengthen customer relationships and encourage repeat engagement.
• Coordinate marketing communication and promotional activities across relevant customer touchpoints.

Market Research & Competitor Analysis

• Conduct basic market research to support marketing strategies and business decisions.
• Monitor market conditions, consumer trends, and competitor activities.
• Gather relevant market information and assist in preparing reports and recommendations.
• Identify opportunities that can improve brand visibility and customer engagement.

Social Media & Influencer Marketing

• Identify and coordinate with social media influencers, bloggers, artists, and relevant industry stakeholders in line with the brand’s social media strategy.
• Build and maintain professional relationships with key influencers and strategic partners.
• Support influencer marketing initiatives designed to increase brand awareness and credibility.
• Coordinate the development of engaging content for social media, email marketing, digital advertising, and other communication channels.

Brand & Regional Coordination

• Ensure marketing activities remain aligned with brand guidelines and overall marketing objectives.
• Coordinate with regional teams and stakeholders regarding campaign assets, launches, and promotional plans.
• Work with internal and external resources to deliver consistent brand communication across different markets.
• Support business development and brand visibility initiatives as required.

Additional Responsibilities

• Support traffic-driving marketing activities and initiatives for retail stores.
• Manage multiple marketing projects and priorities within agreed deadlines.
• Undertake ad hoc marketing projects and assignments as requested by the marketing team.
• Travel to external venues for events, meetings, and marketing activities when required.
• International travel may be required depending on business needs.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or an equivalent qualification.
• Around 3 years of experience in marketing or related roles.
• Experience in the fashion or retail industry is preferred.
• Strong organizational and project coordination skills.
• Ability to manage multiple marketing projects and deadlines simultaneously.
• Creative mindset with strong attention to detail.
• Good communication and stakeholder management skills.
• Ability to work independently as well as collaboratively in a fast-paced environment.
• Strong interest in brand marketing, retail, digital marketing, and customer engagement.

Key Skills

• Brand Marketing
• Marketing Campaign Management
• Retail Marketing
• Digital Marketing
• E-commerce Marketing
• Event Management
• Influencer Marketing
• Social Media Marketing
• CRM
• Market Research
• Competitor Analysis
• Content Planning
• Project Coordination
• Stakeholder Management
• Communication Skills

Job Location

Dubai, United Arab Emirates (UAE)