Job Purpose
The Senior Marketing Engineer is responsible for supporting marketing and business development activities by combining engineering knowledge with strategic marketing expertise. The role focuses on promoting technical products, understanding market opportunities, developing customer and partner relationships, and supporting business growth across existing and new markets in the UAE and other target regions.
Key Responsibilities
Marketing & Brand Representation
- Represent the Marketing Department at industry seminars, exhibitions, conferences, training programs, and other professional events.
- Promote the company’s products, technical capabilities, values, and brand image in a professional manner.
- Develop and maintain relationships with customers, distributors, business partners, consultants, and other industry stakeholders.
- Identify potential business opportunities through networking and industry engagement.
Market Research & Competitive Intelligence
- Conduct market research to understand industry trends, customer requirements, market potential, and competitor activities.
- Monitor regional and international market developments that may affect product demand and business opportunities.
- Analyze market data and customer insights to identify potential risks, opportunities, and areas for growth.
- Prepare market research reports, presentations, and recommendations to support management decision-making.
Market Expansion & Business Development
- Evaluate potential markets through feasibility studies and commercial assessments.
- Research and assess suitable distributors, agents, business partners, and other channels for market expansion.
- Support the development of market-entry and go-to-market strategies based on customer needs and market conditions.
- Identify opportunities to improve product positioning, market penetration, and revenue growth.
Marketing Planning & Budget Management
- Assist in preparing and managing the annual marketing budget for exhibitions, seminars, promotional activities, campaigns, and market-development initiatives.
- Develop marketing plans and schedules for assigned markets and activities.
- Monitor marketing expenditure and compare actual costs with approved budgets.
- Prepare variance reports and recommend corrective actions where required.
- Support distributors and customers with technical product presentations, seminars, demonstrations, and training workshops.
Product Marketing & Promotional Activities
- Provide technical marketing support for electrical and other engineering-related products.
- Work with internal teams to develop product presentations, marketing materials, promotional content, and campaign activities.
- Communicate technical product features and benefits effectively to both technical and non-technical audiences.
- Support product positioning and marketing initiatives designed to strengthen market presence.
Performance Reporting
- Establish and monitor KPIs for marketing campaigns, exhibitions, seminars, and market-development activities.
- Measure the effectiveness of marketing programs and recommend improvements.
- Prepare periodic reports covering marketing performance, achievements, challenges, budget utilization, and future opportunities.
- Provide management with actionable insights to improve marketing and business development performance.
Role Responsibilities
Delivery & Execution
- Complete planned marketing activities according to agreed schedules, objectives, and business requirements.
- Use available resources efficiently while maintaining appropriate cost and time controls.
- Prepare regular reports highlighting completed activities, delays, deviations, and required corrective actions.
Problem Solving
- Identify and resolve marketing and operational issues within the assigned area of responsibility.
- Escalate complex issues to the appropriate management level and support the implementation of effective solutions.
Quality & Process Improvement
- Follow established quality standards and contribute to improving marketing processes and related activities.
- Maintain accurate documentation and support the development of effective procedures and controls.
- Identify opportunities for process automation and continuous improvement.
Compliance
- Follow company policies, procedures, work instructions, and applicable regulatory requirements.
- Ensure marketing activities are conducted in accordance with organizational standards and approved processes.
Health, Safety & Environment
- Follow applicable health, safety, quality, and environmental requirements while carrying out assigned duties.
- Support compliance with relevant workplace safety procedures during exhibitions, seminars, training activities, travel, and other business operations.
Academic Qualification
- Bachelor’s Degree in Electrical Engineering or a related field.
Work Experience
- 6 to 10 years of relevant experience in marketing, technical marketing, engineering sales, business development, or a related field.
- Experience in technical product marketing and market development is advantageous.
Technical & Functional Skills
- Advertising Concepts
- Brand Development
- Competitive Analysis
- Customer Relationship Marketing
- Marketing Program Management
- Market Research & Intelligence
- Business Development
- Technical Product Marketing
- Marketing Planning and Budgeting
- Presentation and Communication Skills
- Stakeholder and Partner Management