Job Overview
Al-Futtaim Retail is offering an exciting opportunity for a Digital Content Specialist in Dubai, UAE, as part of the SINYAR Graduate Program. This position is ideal for fresh graduates who are passionate about digital content creation, copywriting, e-commerce, and digital marketing.
The selected candidate will work with IKEA within Al-Futtaim Retail, helping create engaging digital content for websites, mobile applications, email campaigns, push notifications, and WhatsApp communications. The role focuses on improving customer engagement, supporting marketing campaigns, optimising online content, and delivering a consistent digital customer experience.
This graduate opportunity is designed for candidates with a minimum GPA of 2.8 who want to develop practical experience in digital communications, SEO, content optimisation, and retail marketing while collaborating with cross-functional teams.
Job Details
- Job Title: Digital Content Specialist
- Company: Al-Futtaim Retail – IKEA
- Programme: SINYAR Graduate Program
- Location: Dubai, United Arab Emirates
- Industry: Retail, Digital Marketing and E-commerce
- Experience: Fresh graduates or candidates with up to 1 year of relevant experience
- Minimum GPA: 2.8
- Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field
- Reports To: Digital Channel Performance Manager
Key Responsibilities
1. Digital Content Creation and Copywriting
- Write, edit, and optimise customer-facing content across websites, mobile apps, email campaigns, push notifications, and WhatsApp.
- Create clear, engaging, and commercially effective copy that supports customer engagement and conversion.
- Adapt product descriptions, campaign messages, and service information for different digital channels.
- Maintain IKEA’s tone of voice and ensure consistency across customer communications.
- Support the delivery of accurate and relevant content that enhances the online shopping experience.
2. Marketing Campaigns and Content Planning
- Support digital content planning in line with trading priorities, campaign calendars, and business objectives.
- Coordinate content requirements for seasonal promotions, new product launches, and commercial campaigns.
- Work closely with merchandising teams to support product launches and promotional activities.
- Collaborate with Marketing, Customer Experience, Commercial, and Digital teams to deliver consistent customer communications.
- Ensure digital content is prepared and published according to campaign schedules.
3. SEO and Digital Experience Optimisation
- Apply search engine optimisation (SEO) principles to improve the visibility of digital content.
- Review content performance and customer engagement data to identify improvement opportunities.
- Use customer insights and behavioural trends to support content optimisation.
- Help improve the relevance, clarity, and effectiveness of online content.
- Contribute to initiatives that strengthen digital engagement and the e-commerce customer journey.
4. Cross-Functional Collaboration
- Work with internal stakeholders to plan, develop, and deliver content aligned with business priorities.
- Support projects involving digital content, copywriting, customer communications, and online marketing.
- Coordinate with relevant teams to ensure content accuracy and timely delivery.
- Build effective working relationships across retail and digital business functions.
- Contribute to ongoing improvements in digital communication and customer experience.
Required Skills and Competencies
Candidates applying for Digital Content Specialist jobs in Dubai should demonstrate:
- Strong written communication and copywriting skills in English and Arabic.
- A genuine interest in digital content, online customer engagement, and e-commerce.
- Creativity and the ability to develop engaging customer-facing content.
- Basic understanding of SEO and digital content optimisation.
- Good attention to detail and organisational skills.
- Ability to work collaboratively with different teams.
- Willingness to learn in a fast-paced retail environment.
- Familiarity with content management systems (CMS) is an advantage.
- Knowledge of Adobe InCopy or Adobe InDesign is beneficial.
Qualifications and Eligibility Criteria
To qualify for this opportunity under the SINYAR Graduate Program, applicants should meet the following requirements:
- A bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- A minimum GPA of 2.8.
- Fresh-graduate status or up to one year of relevant professional experience.
- Strong written communication skills in English and Arabic.
- Interest in digital marketing, content creation, copywriting, and customer communications.
Important: Candidates should verify the current eligibility requirements and language expectations in the official vacancy listing before applying.
About the SINYAR Graduate Program
The SINYAR Graduate Program offers graduates an opportunity to develop professional skills while contributing to real business activities within Al-Futtaim Retail.
Through this role, participants can gain hands-on experience in digital content, marketing campaigns, e-commerce, customer communications, and retail operations. The programme supports professional development by providing exposure to cross-functional teams and meaningful business responsibilities.
About Al-Futtaim Retail and IKEA
Al-Futtaim Retail is part of the Al-Futtaim Group, a diversified business group headquartered in the United Arab Emirates. Its retail operations cover multiple brands and product categories, with opportunities across marketing, merchandising, digital commerce, store operations, and customer experience.
Frequently Asked Questions
1. Where is the Digital Content Specialist job located?
The position is listed for Dubai, United Arab Emirates, within Al-Futtaim Retail’s IKEA business.
2. Can fresh graduates apply?
Yes. The opportunity is intended for fresh graduates and candidates with up to one year of relevant experience, subject to the stated eligibility requirements.
3. What is the minimum GPA required?
Applicants must have a minimum GPA of 2.8.
4. Which degree is required?
A bachelor’s degree in Marketing, Communications, Journalism, or a related field is specified.
5. What skills are useful for this role?
Important skills include copywriting, digital content creation, SEO, content optimisation, customer communications, and collaboration with marketing and merchandising teams.