Job Purpose
The Digital Channel Operations Specialist will manage the day-to-day technical operations of websites, digital product catalogs, landing pages, and other digital touchpoints.
Thank you for reading this post, don't forget to subscribe!The role focuses on maintaining website performance, supporting search engine optimization (SEO), implementing digital campaigns, managing web content and assets, monitoring analytics, and resolving technical issues that can affect user experience and lead generation.
Key Responsibilities
Digital Channel & Website Management
- Manage daily operations of websites, digital product catalogs, landing pages, and other digital channels.
- Update and maintain web content, technical information, datasheets, and digital assets.
- Ensure websites are responsive, accurate, secure, and aligned with corporate brand standards.
- Monitor website availability, functionality, security configurations, and page-load performance.
- Identify opportunities to improve website speed, usability, and overall digital performance.
Technical Deployment & CMS Operations
- Upload, format, and publish digital content through content management systems (CMS).
- Support the deployment of campaigns, landing pages, website updates, and new digital features.
- Coordinate with IT teams and external web developers during technical deployments.
- Assist with website localization, code implementation, script integration, and structural formatting.
- Ensure digital updates are delivered according to approved campaign schedules.
SEO & Digital Analytics
- Support technical SEO activities including meta tags, site maps, mobile responsiveness, and website structure.
- Monitor organic search performance and identify technical opportunities for improvement.
- Track website traffic, user journeys, lead-generation pathways, and conversion-related data.
- Support accurate implementation of website analytics and tracking systems.
- Monitor key website performance indicators and prepare technical reports.
Data & Tracking Management
- Maintain accurate records of website assets, links, tracking structures, and UTM parameters.
- Monitor data collection through web forms and integrated marketing platforms.
- Check data consistency across digital channels and backend systems.
- Prepare reports covering organic search performance, website traffic, bounce rates, and user-experience metrics.
Website Troubleshooting & User Experience
- Regularly monitor websites for broken links, form errors, layout problems, and mobile usability issues.
- Coordinate with developers and technical teams to investigate and resolve website bugs.
- Support troubleshooting of backend errors and digital platform issues.
- Use website analytics and stakeholder feedback to identify opportunities for continuous improvement.
Compliance, Security & Governance
- Ensure website layouts, scripts, forms, and data-collection processes follow company policies and applicable privacy requirements.
- Follow approved procedures for website publishing, data management, tracking implementation, and technical updates.
- Maintain appropriate security and governance standards across digital channels.
Role Accountabilities
Delivery
- Complete assigned digital channel activities according to approved schedules and operational targets.
- Use available resources efficiently while maintaining quality and timelines.
- Prepare periodic reports covering planned activities, execution status, and deviations.
Problem Solving
- Identify and resolve routine digital platform and website issues.
- Escalate complex technical problems to the appropriate IT or development teams.
Quality
- Maintain high standards of accuracy, functionality, performance, and usability across digital channels.
Business Process Improvement
- Follow established digital processes and procedures.
- Identify opportunities for automation, improved workflows, and more efficient digital operations.
Compliance
- Follow applicable company policies, procedures, technical standards, and work instructions.
Health, Safety & Environment
- Comply with relevant health, safety, quality, environmental, and organizational requirements applicable to the role.
Academic Qualification
- Bachelor’s degree in Data Processing, Information Technology, Digital Technology, Computer Science, or a related field.
Work Experience
- 2–4 years of relevant professional experience.
- Experience in website management, digital channel operations, CMS, SEO, digital analytics, or related digital technology functions is relevant.
Technical & Functional Competencies
- Digital Channel Operations
- Website Management
- Content Management Systems (CMS)
- Technical SEO
- Web Analytics
- Digital Marketing Technology
- UTM & Link Tracking
- Website Performance Monitoring
- Multimedia
- Design Tools
- Basic Web Technology
- Digital Content Management
- User Experience Monitoring
Job Location
Dubai, United Arab Emirates (UAE)