CRO Specialist

Full Time

Al Futtaim Private Company LLC

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

Job Details:
Monitor industry trends and best practices to stay updated on CRO techniques and technologies.
Provide data-driven insights and recommendations to enhance user experience and conversion rates.
Regularly report on key metrics, experiment results, and ongoing progress to stakeholders.
Conduct in-depth analysis of website performance using various analytics tools.
Identify conversion rate bottlenecks and usability issues on our digital platforms.
Develop and execute A/B testing and multivariate testing experiments to optimize conversion rates.
Collaborate with the design, development, and product teams to implement CRO strategies effectively.
Analyze user feedback and behavior to identify opportunities for improvement.

Required Skills:
Deep understanding on UI/UX best practice’s, Persuasion techniques and E-commerce Marketing concepts & KPIs for achieving online conversion goals

Hands-on experience on conversion optimization testing tools like Optimizely, AB Tasty, Dynamic Yield etc.

Advanced understanding of Web Analytics such as Google Analytics, Adobe Analytics etc. and Behavioral Tools such as Hot Jar, Content square etc. for in-depth quantitative and qualitative analysis of on-site usage and behavioral patterns.

Minimum Experience:
Bachelor’s degree in Marketing, Business, Statistics, or a related field.
Proven experience in conversion rate optimization, A/B testing, and usability testing.
Proficiency in using tools such as Google Analytics, Algolia, Optimizely, VWO, or similar.
Excellent communication skills, both written and verbal.
Ability to work collaboratively in a team environment
Arabic Speaking (Mandatory)
E-com experience is a must (2+ years)
Understanding of Ecom mechanics (relation between different KPIs)
Knowledge of web design principles, user experience, and user interface best practices.
Strong analytical skills and ability to interpret complex data sets.