CRM Specialist

Full Time


InstaShop, headquartered in Dubai, is the leading online marketplace for supermarkets, pharmacies, pet shops & other businesses in the Middle East. With a young & motivated team & an office resembling the ones of startups in San Francisco, InstaShop is the right company for individuals passionate about adding value within a fast-growing technology company.
  • Job Responsibilities:
  • Customer Journey Optimization: Work closely with the CRM Manager to analyze customer journeys and identify opportunities for enhancing user experience, retention, and conversion rates.
  • Troubleshooting: Identify and address CRM-related issues promptly. Collaborate with the technical team to ensure smooth campaign execution.
  • Data Integrity: Ensure accurate and up-to-date customer data within the CRM system. Maintain data hygiene and compliance with data protection regulations.
  • To use the InstaShop services as per the company policies in order to provide feedback on how to improve the service.
  • CRM Campaign Execution: Implement end-to-end CRM campaigns to enhance customer retention, engagement, and conversion. Collaborate with cross-functional teams, to ensure seamless campaign execution.
  • Ad Hoc Campaign Management: Develop and execute ad hoc CRM campaigns (push notifications, emails and in app messages) to address specific customer needs or target segments.
  • Monitor and optimize the performance of these campaigns to achieve desired outcomes.
  • Customer Segmentation: Utilize customer data to segment the user base effectively and deliver personalized messaging that drives customer loyalty and satisfaction.
  • Braze Platform Management: Leverage the Braze platform to create, schedule, and analyze campaigns.
  • Stay updated with the latest Braze features and best practices to optimize campaign performance continually.
  • A/B Testing: Conduct A/B tests on various campaign elements, such as subject lines, content, and delivery timings, to identify the most effective strategies.
  • Performance Analysis: Monitor and analyze CRM campaign performance metrics regularly.
  • Prepare insightful reports and recommend improvements to enhance customer engagement and ROI.
  • Communication: Collaborate with the CRM team, as well as Marketing and Product teams, to align
  • CRM strategies with overall company objectives. Effectively communicate campaign plans, results, and insights to stakeholders.
  • Job Requirements:
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • A creative mindset with an eye for detail to deliver engaging and personalized CRM campaigns.
  • Familiarity with A/B testing methodologies and a data-driven approach to decision-making.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Team player with excellent interpersonal and communication skills.
  • Bachelor’s degree in marketing, Business Administration, or a related field.
  • Proven experience (2+ years) in CRM campaign execution, preferably within the e-commerce or technology industry.
  • Fluent in both Arabic and English, with excellent written communication skills in both languages.
  • Proficiency in using the Braze platform for campaign management and analysis.