Job Description
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Manage and optimize CRM system configurations, including user roles, security protocols, and data access permissions, ensuring data accuracy, integrity, and regulatory compliance.
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Design and implement CRM workflows, automation rules, and processes to enhance the efficiency of sales, marketing, and customer service operations.
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Provide continuous CRM training and support to users, develop clear documentation, and troubleshoot functional or technical issues to improve user adoption and system usage.
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Lead data migration, cleansing, and integration initiatives to ensure smooth data transfer and maintain reliable, consistent reporting across platforms.
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Analyze CRM data to identify trends and patterns, generate meaningful reports, and deliver actionable insights to support informed business decisions.
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Collaborate closely with cross-functional teams to gather requirements, customise CRM features, and ensure system capabilities align with business goals.
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Monitor and maintain system performance, proactively addressing issues to ensure uninterrupted CRM functionality and high system availability.
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Stay informed about CRM best practices, new feature releases, and industry developments, recommending enhancements to maximise system value.
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Manage CRM integrations with other business applications such as marketing automation tools, e-commerce platforms, and analytics systems to ensure seamless data flow.
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Uphold data privacy and security standards within the CRM environment, adhering to organisational policies and relevant data protection regulations.
Desired Candidate Profile
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Bachelor’s degree in Information Technology, Business Administration, or a related discipline (preferred).
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Minimum of 3 years of hands-on experience as a CRM Administrator or in a similar role with a demonstrated record of success.
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Proficiency in CRM platforms such as Salesforce, Microsoft Dynamics 365, or comparable systems is required.
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Strong skills in data analysis, reporting, and data management, including experience with data migration and cleansing.
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Solid understanding of business processes across sales, marketing, and customer service functions.
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Excellent communication, interpersonal, and training abilities, enabling effective interaction with end users and stakeholders.
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Strong analytical thinking and problem-solving capabilities with the ability to diagnose and resolve technical issues efficiently.
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Detail-oriented and proactive mindset, with a commitment to maintaining data accuracy and high system integrity.
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Good knowledge of data privacy regulations (e.g., GDPR, CCPA) and data security best practices is highly advantageous.
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Relevant CRM certifications such as Salesforce Certified Administrator or equivalent IT credentials are a plus.