Job Overview
alfanar Electric is seeking a Creative Design Manager in Dubai, UAE to lead creative design activities and manage the development of high-quality visual content for marketing campaigns and business initiatives. The role is responsible for providing creative direction, maintaining brand consistency, managing creative workflows, and ensuring that design and visual content meet business objectives and required quality standards.
The Creative Design Manager will work closely with marketing and business teams to transform briefs into effective creative concepts and oversee their execution across multiple channels and platforms.
Key Responsibilities
Creative Leadership and Direction
- Lead creative direction for marketing campaigns, projects, and key business initiatives.
- Translate marketing and business briefs into clear creative concepts and actionable design directions.
- Review creative concepts and provide constructive feedback to improve quality, relevance, and effectiveness.
- Ensure creative work aligns with marketing objectives, brand requirements, and target audience needs.
- Maintain high standards of creativity and visual communication across all projects.
Brand and Visual Identity Management
- Ensure all creative materials comply with established brand guidelines and visual standards.
- Maintain a consistent visual identity across marketing channels, communication materials, and markets.
- Support the development, improvement, and implementation of brand guidelines when required.
- Monitor creative outputs to ensure consistent brand presentation across campaigns and platforms.
Creative Operations and Project Delivery
- Manage the complete creative workflow from initial brief through final delivery.
- Plan, prioritize, and allocate creative assignments according to business requirements and deadlines.
- Ensure creative projects are delivered on time and meet required quality standards.
- Monitor team workload, project progress, and creative output.
- Coordinate with relevant stakeholders to ensure smooth execution of creative projects.
Content and Visual Development
- Oversee the development of graphic designs, video content, photography, and other visual assets.
- Manage the creation of campaign materials, product visuals, marketing communications, and digital content.
- Ensure consistency in visual style, messaging, and execution across different platforms.
- Review and approve creative materials before final delivery where required.
Team Management
- Lead, manage, and guide designers, media team members, and photographers.
- Assign responsibilities according to team capabilities, project requirements, and deadlines.
- Review creative work and provide clear, constructive feedback.
- Support the professional development and performance of creative team members.
- Encourage creativity, collaboration, innovation, and continuous improvement.
Management and Business Responsibilities
People Management
- Recruit, develop, recognize, and retain high-performing employees.
- Identify performance gaps and provide appropriate guidance and development support.
- Promote a fair and performance-based working environment.
- Ensure appropriate delegation of responsibilities in accordance with company policies.
Operational Responsibility
- Take responsibility for assigned creative operations and required deliverables.
- Anticipate potential challenges and take proactive measures to minimize risks and delays.
- Make timely and appropriate decisions to support business and creative objectives.
Delivery and Performance
- Deliver projects and business requirements within agreed timelines, quality standards, and budgets.
- Monitor creative performance and identify opportunities to improve efficiency and results.
- Contribute measurable value to the creative and marketing function.
Business Planning
- Translate organizational and corporate objectives into relevant business and creative plans.
- Plan, execute, and monitor annual and development initiatives.
- Track performance against plans and implement corrective actions where necessary.
- Prepare periodic progress and performance reports.
- Monitor budgets and expenses to achieve effective cost management.
Organizational Development
- Support the development of an effective organizational structure based on current and future business requirements.
- Ensure appropriate job descriptions and responsibilities are defined for team members.
- Support workforce planning and the development of creative capabilities.
Process Improvement and Technology
- Develop and maintain clear creative processes, policies, systems, and procedures.
- Identify opportunities to automate and improve creative workflows.
- Use relevant digital and IT solutions to improve productivity and project management.
- Promote effective adoption of technology and automated systems within the creative function.
Quality and Continuous Improvement
- Maintain high-quality standards across all creative deliverables.
- Support alfanar’s focus on quality as a key business priority.
- Adapt to emerging design techniques, technologies, creative tools, management approaches, and business models.
- Encourage continuous improvement and innovation across creative operations.
Health, Safety and Environment
- Support and maintain a safe, secure, and legally compliant working environment.
- Follow applicable company policies, health and safety requirements, and regulatory standards.
Academic Qualification
- Bachelor’s Degree in Marketing, Communication, Design, or a related field.
- Relevant qualifications in advertising, graphic design, visual communication, or creative management may also be considered.
Work Experience
- 6–10 years of relevant professional experience in creative design, advertising, marketing communications, brand management, or a related field.
- Experience managing creative teams and delivering integrated marketing and visual communication projects is preferred.
Technical and Functional Competencies
- Advertising Design
- Creative Direction
- Graphic Design
- Brand and Visual Identity Management
- Design Tools and Software
- Design Specifications
- Creative Campaign Development
- Visual Content Development
- Project and Workflow Management
- Creativity and Innovation
- Team Leadership
- Oral and Written Communication
- Marketing Communications
- Quality Management
- Budget and Resource Management