Alshaya Group
Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.About the Role
Primark UAE, part of Alshaya Group, is looking for a talented and experienced Content Manager to join its digital and eCommerce team in Dubai. This is an excellent opportunity for professionals seeking Content Manager Jobs in Dubai, Digital Marketing Jobs UAE, eCommerce Careers, and Content Marketing Opportunities with one of the Middle East’s leading retail organizations.
Thank you for reading this post, don't forget to subscribe!The successful candidate will oversee website content strategy, information architecture, editorial planning, and digital content management across Primark’s online platforms. The role requires managing multiple projects, collaborating with internal teams and external agencies, and ensuring an outstanding customer experience across all digital channels.
Key Responsibilities
Content Strategy & Website Management
- Manage and maintain website content across multiple digital platforms.
- Develop content strategies aligned with brand objectives and customer experience goals.
- Ensure website information architecture follows industry best practices.
- Improve content structures, landing pages, and promotional pages to maximize engagement.
Digital Content & Editorial Management
- Lead content development projects from planning through implementation.
- Manage editorial requirements for business units and eCommerce teams.
- Ensure all content is accurate, relevant, consistent, and optimized for customer engagement.
- Maintain high standards of quality assurance across all published content.
SEO & Digital Marketing Support
- Support SEO-friendly content development to improve website visibility.
- Collaborate with marketing teams on digital campaigns and promotional activities.
- Monitor content performance and recommend improvements based on analytics.
- Stay updated with digital marketing trends and content management best practices.
User Experience & Content Optimization
- Support usability testing, content architecture, and user experience initiatives.
- Improve website navigation and content accessibility.
- Participate in User Acceptance Testing (UAT) and content validation processes.
- Enhance content templates and page layouts to improve customer journeys.
Stakeholder & Team Collaboration
- Work closely with Alshaya eCommerce teams, agencies, designers, and suppliers.
- Coordinate project timelines and ensure successful delivery of digital initiatives.
- Communicate brand standards and content guidelines across teams.
- Support training and development of content management team members.
Eligibility Criteria
Required Qualifications
- Bachelor’s Degree in Marketing, Communications, Journalism, Digital Media, Business, or a related field.
- Strong understanding of content management systems (CMS) and website content strategy.
- Knowledge of responsive web design and digital publishing standards.
Experience Requirements
- Minimum 3 years of content management or digital marketing experience.
- Experience managing content across multiple brands or websites.
- Background in editorial content creation and website management.
- Experience working within retail, eCommerce, or digital environments is preferred.
Preferred Skills
- Strong content planning and project management skills.
- Knowledge of SEO, web analytics, and content optimization.
- Experience with Adobe Creative Suite, CRM systems, and FTP tools.
- Excellent communication and presentation skills.
- Strong understanding of user-centered content design and usability testing.
- Ability to manage multiple projects and meet strict deadlines.
Why Join Primark UAE?
- Competitive salary and employee benefits.
- Opportunity to work with a globally recognized retail brand.
- Exposure to large-scale digital and eCommerce projects.
- Professional development and career growth opportunities.
- Dynamic and collaborative work environment.
Apply for Content Manager Jobs in Dubai
If you have experience in content management, digital marketing, website optimization, and eCommerce operations, this is an excellent opportunity to advance your career with Primark UAE and Alshaya Group.
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