Job Overview
Al-Futtaim Automotive is seeking a skilled and creative Brand Experience Manager in Dubai, UAE, to lead experiential marketing initiatives for Denza and Yangwang, premium and ultra-luxury electric vehicle brands in the UAE.
As part of Al-Futtaim Automotive’s Electric Mobility division, you will help strengthen brand positioning and create memorable customer experiences that support brand awareness, customer acquisition, and long-term loyalty. This role focuses on developing and delivering premium brand activations, luxury events, vehicle launches, VIP experiences, roadshows, and strategic sponsorships.
The ideal candidate will have strong experience in experiential marketing, event management, and luxury brand environments, along with the ability to manage multiple projects, agencies, suppliers, and budgets while maintaining high brand standards.
Key Responsibilities
Brand Experience Strategy
- Develop and implement annual experiential marketing strategies for Denza and Yangwang in the UAE.
- Establish and maintain brand experience standards while ensuring clear differentiation between the two brands.
- Plan engaging marketing activations that reflect the premium and ultra-luxury positioning of the brands.
- Support brand growth through innovative customer engagement initiatives.
Events and Experiential Marketing
- Plan, coordinate, and execute vehicle launches, VIP events, roadshows, sponsorships, and other brand experiences.
- Manage the complete event lifecycle, from concept development and planning to execution and post-event evaluation.
- Create personalized luxury experiences designed to attract and retain high-net-worth (HNW) and ultra-high-net-worth (UHNW) customers.
- Ensure all activations meet established brand guidelines, quality standards, and customer experience expectations.
Agency and Supplier Management
- Coordinate with experiential marketing agencies, event suppliers, venues, and other external partners.
- Manage supplier contracts, deliverables, approvals, and timelines.
- Monitor agency performance and ensure all services meet agreed quality and brand requirements.
- Maintain effective working relationships with internal teams and external stakeholders.
Budget and Project Management
- Manage experiential marketing budgets, purchase orders, payment processes, approvals, and expenditure tracking.
- Monitor project costs and ensure activities are delivered within approved budgets.
- Complete post-event financial reconciliation and prepare reports on campaign performance.
- Coordinate multiple projects simultaneously while meeting deadlines and business objectives.
Integrated Marketing Coordination
- Collaborate with digital marketing, CRM, public relations, social media, internal agency teams, and original equipment manufacturer (OEM) stakeholders.
- Ensure experiential activities align with broader marketing campaigns and brand strategies.
- Coordinate creative approvals, event communications, and campaign deliverables.
- Complete required training, maintain professional development, and comply with Al-Futtaim values and Electric Mobility brand standards.
Qualifications and Experience
To be considered for Brand Experience Manager jobs in Dubai, candidates should meet the following requirements:
- Bachelor’s degree in Marketing, Business Administration, Communications, Event Management, or a related discipline.
- At least five years of experience in experiential marketing, brand experience, or event management.
- Mandatory experience working with luxury or premium brands, either on the client side or through a marketing agency.
- Experience in the automotive, luxury hospitality, or premium lifestyle sectors is strongly preferred.
- Strong project management skills, with the ability to coordinate multiple events and activations.
- Excellent communication, presentation, planning, and stakeholder management skills.
- A valid UAE driving licence.
About the Brand Marketing Team
The successful candidate will join the Brand Marketing team responsible for building and strengthening Denza and Yangwang in the UAE market. The team works closely with digital marketing, CRM, PR, social media, internal agencies, and OEM stakeholders to deliver coordinated campaigns and exceptional brand experiences.
This position offers an opportunity to contribute to the growth of premium electric mobility brands and help shape how customers experience luxury electric vehicles in the UAE.
Job Title: Brand Experience Manager
Company: Al-Futtaim Automotive
Brands: Denza and Yangwang
Job Location: UAE
Industry: Automotive, Electric Mobility, Experiential Marketing
Experience Required: 5 years in experiential marketing, brand experience, or event management
Education: Bachelor’s degree in a relevant field
UAE Driving Licence: Required