The Branch Sales Manager – Wholesale is responsible for leading the commercial and operational activities of the assigned branch in Saudi Arabia. The role focuses on driving wholesale sales growth, strengthening customer relationships, managing branch performance, and ensuring efficient execution of alfanar Electric’s business strategy.
The position provides end-to-end leadership for branch operations, including sales planning, customer management, sales forecasting, collections, inventory coordination, team development, and performance monitoring. The Branch Sales Manager works closely with internal departments and key customers to achieve business targets while maintaining compliance with company policies and governance standards.
Key Responsibilities
Leadership and Team Management
- Lead, coach, and develop the branch sales and support team to achieve business objectives.
- Manage Sales Specialists, Key Account Managers, and Sales Support personnel.
- Establish individual performance objectives and conduct regular performance reviews.
- Develop employee training and performance improvement plans where required.
- Conduct joint customer visits and provide practical coaching to sales team members.
- Allocate responsibilities, resources, and customer accounts to maximize team productivity.
- Promote teamwork, accountability, customer focus, professional conduct, and ethical business practices.
Commercial and Sales Leadership
- Manage branch commercial performance, including sales revenue, collections, product mix, and market development.
- Develop annual, quarterly, and monthly sales plans in line with corporate objectives.
- Drive wholesale business growth by developing existing accounts and identifying new customers.
- Expand market coverage and increase product penetration across the assigned territory.
- Lead sales campaigns, promotional programs, and strategic commercial initiatives.
- Analyze market conditions, competitor activities, customer requirements, and sales trends.
- Recommend appropriate commercial strategies based on market and business performance.
Customer and Key Account Management
- Build and maintain strong relationships with distributors, wholesale customers, key accounts, and business decision-makers.
- Conduct regular business reviews with strategic customers and monitor agreed targets and performance objectives.
- Lead negotiations for major commercial agreements within approved company guidelines.
- Manage customer concerns and coordinate timely solutions to maintain service quality and business relationships.
- Monitor customer contracts, agreements, and renewals.
- Support product visibility through appropriate displays, signage, and promotional materials at customer locations and showrooms.
Sales Pipeline and Execution
- Manage the branch sales pipeline and maintain a healthy flow of business opportunities.
- Monitor customer visits, quotations, opportunities, and sales activities through the C4C CRM system.
- Track sales KPIs and develop action plans to address performance gaps.
- Drive cross-selling and expansion of the strategic electrical product portfolio.
- Prepare and maintain accurate sales forecasts and demand plans.
- Monitor sales conversion and ensure effective follow-up of commercial opportunities.
Financial and Branch Operations
- Monitor customer credit exposure, outstanding payments, and collection performance.
- Work with Finance and Credit teams to improve collection efficiency.
- Support branch profitability through effective cost and resource management.
- Coordinate with Supply Chain to maintain appropriate inventory levels and stock rotation.
- Monitor branch assets, equipment, and operational resources.
- Prepare regular branch performance reports and provide management with market intelligence and business recommendations.
Cross-Functional Coordination
- Coordinate with Sales Operations, Marketing, Supply Chain, Finance, Credit, Customer Service, and Product Management teams.
- Work with Head Office to implement branch priorities, corporate programs, policies, and business initiatives.
- Coordinate internal resources to respond effectively to customer and market requirements.
- Ensure smooth communication between the branch and relevant corporate functions.
Compliance and Governance
- Ensure compliance with approved pricing policies, commercial controls, company procedures, and ethical standards.
- Maintain accurate commercial records, reports, contracts, and customer documentation.
- Promote sound risk management and business governance across branch operations.
- Ensure a safe, secure, and compliant working environment.
- Monitor branch activities to ensure adherence to applicable company and regulatory requirements.
Business Planning and Performance
- Translate corporate objectives into practical branch business plans.
- Plan, execute, and monitor annual, quarterly, monthly, and development targets.
- Review branch performance and initiate corrective measures when required.
- Prepare periodic progress and performance reports for management.
- Monitor branch budgets, expenses, and resources to support cost efficiency.
- Identify opportunities to improve revenue, profitability, productivity, and customer service.
Organizational Development and Process Improvement
- Support effective organizational structures based on current and future business requirements.
- Ensure clear responsibilities and job descriptions are established for branch positions.
- Develop and improve business processes, systems, policies, and procedures.
- Identify opportunities for automation and encourage effective use of digital business systems.
- Promote continuous improvement across sales and branch operations.
- Adapt to changing technologies, market conditions, management practices, and business models.
Quality, Health, Safety and Environment
- Maintain high standards of quality across branch sales and operational activities.
- Promote compliance with company quality management requirements.
- Ensure employees follow applicable health, safety, security, and environmental procedures.
- Maintain a safe and legally compliant workplace for employees, customers, and visitors.
Qualification
- Bachelor’s Degree in Electrical Engineering or Business Management.
Experience
- 10–15 years of relevant professional experience in sales management, wholesale sales, electrical products, distribution, branch management, or a related commercial environment.
- Experience managing sales teams, key accounts, distributors, and branch operations is preferred.
Required Skills
- Competitive Analysis
- Marketing and Sales Strategy
- Wholesale Sales Management
- Sales Forecasting
- Sales Planning
- Sales Pipeline Management
- Customer Relationship Management
- Sales Presentations
- Sales Negotiation
- Sales Promotions
- Sales Research
- Sales Trend Analysis
- Key Account Management
- Business Planning
- Team Leadership
- Commercial Performance Management
Branch Sales Manager Jobs in Saudi Arabia
This opportunity is suitable for experienced sales and commercial professionals searching for Branch Sales Manager Jobs in Saudi Arabia, particularly candidates with strong experience in wholesale sales, electrical products, distribution, customer relationship management, sales forecasting, and team leadership.