Associate Manager-Marketing

Full Time


Established in 1975, IFFCO is a multinational group based in the United Arab Emirates which manufactures and markets a well-integrated range of mass-market food products, related derivatives, intermediates, and services. IFFCO runs 95 operations in 49 countries around the world and employs more than 12,000 people. Its products reach 5 continents. With a portfolio of 80+ brands, it has firmly established itself as one of the main and most diversified groups in the Middle East.

Job Description:
Responsible for strengthening consumer KPI of the brands, develop brand activity, launch NPD’s as per plan Roles Deliver topline and profit growth in line with company’s target
Strengthen consumer KPI’s of the brands including top of mind awareness & usage/penetration
Expedite ATL+BTL Marketing campaigns as per brand plan/need
Close coordination with sales and trade marketing to ensure availability and stock depth of brands in the market.
Regular market visits of all DCs and Export Markets
Identify opportunities for cost optimization, initiate timely price increases and monitor financials
Ensure proper execution of core responsibilities & duties
Develop brand & activity plans in line with the brand strategy
Close coordination with all departments (R&D, QAD, operations/production, technical, purchase, procurement) as per needs of the brands.
Launch of NPD’s as per plan/need
Timely conclusion of NPD projects
Management of margins using cost reduction and co-ordination with sales team to drive execution of sales and marketing activities.
Work experience requirement
8+ years of experience in marketing for FMCG industry.

Communications Development
New Product Development
Business Acumen
Communicating effectively
Self and Team Management
Planning & Decision Making
Customer Centricity
Ownership & Result Orientation
Business Unit: IFFCO Beverage Solutions (4678)
Business Group: S&D(GCC) (240)
MBA Marketing
Consumer Behavior B2B and B2C
Marketing Research and Strategy