The Regional Sales Manager will be responsible for achieving sales volume, revenue, and gross margin targets while leading regional sales teams across the Saudi market. The role requires strong commercial expertise, sales leadership, forecasting capabilities, and knowledge of the automotive or heavy equipment industry.
The successful candidate will help define sales strategies, improve forecasting accuracy, monitor business performance, and strengthen commercial results across the Trucks & Buses division.
Key Responsibilities
Sales & Commercial Management
- Lead the Trucks & Buses sales function across Saudi Arabia and deliver agreed sales, revenue, and gross margin targets.
- Develop and execute regional sales strategies aligned with overall business objectives.
- Lead and coach Regional Sales Managers operating across Riyadh, Dammam, and Jeddah.
- Monitor sales performance and take corrective action when results are below target.
- Identify market opportunities to increase sales volumes, revenue, and profitability.
- Work with retail partners and internal stakeholders to deliver effective sales campaigns.
Sales Planning & Forecasting
- Partner with Planning and Analysis teams to establish monthly and quarterly sales objectives.
- Set sales targets by vehicle model, branch, and market segment.
- Develop a structured sales forecasting process for the Trucks & Buses business.
- Provide regular weekly updates on sales performance, revenue, margins, and forecasts to senior management.
- Analyze sales trends and market information to support informed commercial decisions.
Performance & Inventory Management
- Track sales performance on a daily, weekly, and monthly basis.
- Develop and maintain KPI reports covering sales, revenue, margins, and market performance.
- Monitor stock levels and maximize product availability to support sales objectives.
- Support campaigns designed to improve inventory movement and manage aging or excess stock.
- Identify performance gaps and implement appropriate improvement measures.
Team Leadership
- Manage and develop a high-performing regional sales organization.
- Coach Regional Sales Managers and sales teams to achieve commercial objectives.
- Establish clear performance expectations and monitor individual and team KPIs.
- Motivate employees and promote a performance-focused sales culture.
- Work closely with finance, planning, analysis, and other support functions.
Required Skills and Experience
Candidates applying for the Regional Sales Manager position in Saudi Arabia should have:
- A bachelor’s degree in any discipline; Engineering or Management is preferred.
- At least 5 years of experience in automotive, commercial vehicles, heavy equipment, or heavy construction equipment.
- Around 3–5 years of managerial experience leading sales, commercial, or business operations.
- Previous experience working in the Saudi Arabian market is highly advantageous.
- Strong knowledge of sales planning, forecasting, performance management, and commercial operations.
- Experience working with sales reporting and business analysis tools.
- Strong leadership and team-management capabilities.
What Equips You for the Role
- Practical experience using SAP, Microsoft Excel, and sales reporting systems.
- Proven ability to prepare sales forecasts and monitor business performance.
- Strong understanding of sales KPIs, revenue management, and gross margin improvement.
- Ability to analyze sales data and convert insights into business actions.
- Strong commercial awareness and understanding of market trends.
- Excellent stakeholder-management and influencing skills.
- Strong presentation, facilitation, communication, and interpersonal abilities.
- Fluency in English and Arabic is essential.
- High energy, resilience, and the ability to motivate sales teams toward challenging business targets.
About the Trucks & Buses Team
The successful candidate will join the Trucks & Buses business at FAMCO KSA, leading a regional sales organization supporting customers across Saudi Arabia.
The role involves direct leadership of three Regional Sales Managers, together with responsibility for the wider sales organization. The Regional Sales Manager will work closely with the Country Manager, Planning and Analysis, Finance, retail partners, and other internal stakeholders to achieve sustainable sales and commercial growth.
About Al-Futtaim Automotive
Al-Futtaim Automotive is a major division of the UAE-based Al-Futtaim Group and operates across multiple markets in the Middle East, Asia, and Africa.
The business operates across areas including automotive distribution, manufacturing, leasing, and aftersales. Its portfolio includes passenger vehicles, commercial vehicles, electric mobility solutions, motorcycles, and industrial and construction equipment.
Al-Futtaim Automotive works with several globally recognized automotive brands and focuses on customer experience, innovation, quality, and value-added mobility solutions.
The organization has a large workforce and provides opportunities for professional development and career growth across its automotive businesses.
Regional Sales Manager Jobs in Saudi Arabia
This Regional Sales Manager job in Saudi Arabia is an opportunity for an experienced automotive or heavy equipment sales professional to lead the Trucks & Buses sales business across KSA.
Professionals with experience in automotive sales, commercial vehicle sales, truck and bus sales, heavy equipment sales, construction equipment, regional sales management, sales forecasting, and business development may be suitable for this position.
Job Location: Dammam, Saudi Arabia
Business: Al-Futtaim Automotive – FAMCO
Industry: Automotive / Trucks & Buses / Heavy Equipment
Position: Regional Sales Manager