Senior Marketing Manager Jobs in Dubai | Al-Futtaim Automotive – Automall

Job Overview

Al-Futtaim Automotive is seeking a Senior Marketing Manager – Automall to lead marketing strategy, customer acquisition, demand generation, and campaign performance for its used-car business in the UAE.

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The role will focus on strengthening the Automall brand, generating qualified customer leads, improving digital conversion, and supporting business growth across used-car retail, partnerships, referrals, export opportunities, and customer lifecycle engagement.

This is a senior-level marketing position suited to a commercially focused professional with strong experience in performance marketing, campaign management, CRM, digital channels, agency coordination, analytics, and stakeholder management.

Key Responsibilities

Marketing Strategy and Planning

• Develop and implement the annual marketing strategy for Automall in line with business and sales objectives.
• Create and manage marketing calendars, campaign plans, and channel strategies.
• Align marketing activities with sales targets, vehicle inventory, customer acquisition goals, and emerging business opportunities.
• Identify new opportunities to increase customer reach, engagement, and qualified enquiries.
• Monitor campaign performance and adjust marketing plans based on business results and customer behaviour.

Digital and Performance Marketing

• Manage performance marketing activities across paid search, paid social, marketplaces, display advertising, retargeting, and other digital channels.
• Develop campaigns designed to attract high-quality leads and improve customer conversion.
• Monitor key performance indicators such as cost per lead, customer acquisition cost, conversion rates, media efficiency, and return on marketing investment.
• Work with digital teams and agencies to optimize campaigns, landing pages, messaging, and customer journeys.
• Use marketing data and analytics to identify areas for improvement and maximize campaign effectiveness.

Brand and Customer Engagement

• Strengthen the Automall brand as a trusted destination for used vehicles in the UAE.
• Develop marketing campaigns, content, creative concepts, offers, and customer communications.
• Ensure brand messaging remains consistent across digital and offline customer touchpoints.
• Support initiatives designed to improve customer engagement throughout the buying journey.
• Identify opportunities to increase referrals, repeat engagement, and long-term customer relationships.

Business Growth Initiatives

• Develop marketing initiatives supporting emerging business channels and customer segments.
• Support opportunities related to non-GCC vehicle sales, Japanese imports, exports, referral programs, insurance-related opportunities, driving school partnerships, and corporate or affinity partnerships.
• Work with relevant business teams to develop appropriate customer acquisition strategies for new channels.
• Evaluate campaign results and use insights to improve future growth initiatives.

CRM and Customer Lifecycle Marketing

• Collaborate with CRM and Digital teams to develop customer communication journeys.
• Support lead nurturing, enquiry follow-up, referral conversion, repeat engagement, and post-purchase communication.
• Use customer segmentation and behavioural insights to improve marketing relevance.
• Identify opportunities to improve the customer experience through targeted and timely communications.

Cross-Functional Coordination

• Work closely with Sales, Buying, Pricing, Digital, CRM, Finance, Operations, and other internal teams.
• Coordinate with external agencies and strategic partners to deliver marketing campaigns effectively.
• Ensure campaigns are aligned with business requirements and that offers and messaging are clearly communicated.
• Support effective lead routing and coordination between marketing, digital, showroom, and sales teams.
• Provide marketing input during business planning and growth initiatives.

Budget, Analytics and Reporting

• Manage marketing budgets and monitor expenditure against approved plans.
• Track campaign results and prepare regular performance reports.
• Evaluate marketing contribution through traffic, qualified leads, conversion, sales, and revenue-related metrics.
• Review agency performance and ensure deliverables are completed according to agreed objectives.
• Use data-driven insights to improve marketing efficiency and business outcomes.

Required Skills and Experience

The ideal candidate should have strong knowledge of modern marketing strategy and customer acquisition, including:

• Digital and performance marketing.
• Paid search and paid social advertising.
• CRM and lifecycle marketing.
• Customer segmentation and journey management.
• Lead generation and conversion optimization.
• Marketplace and digital acquisition channels.
• Campaign planning and execution.
• Marketing analytics and performance measurement.
• Agency and media budget management.
• Brand development and customer engagement.

The candidate should be comfortable balancing long-term brand development with measurable commercial and performance objectives.

Education

• Bachelor’s degree in Marketing, Business, Commerce, Digital Marketing, Communications, or a related discipline.

Professional Experience

• Minimum 10+ years of relevant marketing experience.
• Strong background in marketing strategy, customer acquisition, campaign management, and performance marketing.
• Experience managing marketing programs that contribute directly to leads, sales, conversion, revenue, or customer engagement.
• Experience in automotive, used-car retail, e-commerce, marketplaces, consumer services, retail, or financial services is advantageous.
• Knowledge of the UAE market and its digital, retail, automotive, and customer acquisition landscape would be beneficial.

Key Competencies

• Strategic Marketing Planning
• Performance Marketing
• Customer Acquisition
• Digital Marketing
• CRM and Lifecycle Marketing
• Campaign Management
• Lead Generation
• Conversion Optimization
• Marketing Analytics
• Budget Management
• Agency Management
• Stakeholder Management
• Commercial Marketing

About the Team

Automall is part of Al-Futtaim Automotive and operates in the UAE’s used-car retail sector. The business is expanding beyond its traditional used-car retail and trade activities, with opportunities across digital sales, exports, referrals, partnerships, insurance-related initiatives, and other customer acquisition channels.

The Senior Marketing Manager will work across a collaborative, commercially focused environment involving Sales, Buying, Pricing, Operations, Digital, CRM, Finance, Legal, insurance, partnerships, and external agencies.

The position offers an opportunity to shape marketing initiatives that directly support customer acquisition, sales performance, inventory movement, and business growth.

What Equips You for the Role

• 10+ years of relevant marketing experience.
• Degree in Marketing, Business, Commerce, Digital Marketing, Communications, or a related field.
• Strong understanding of performance marketing and digital customer acquisition.
• Experience developing and executing annual marketing strategies.
• Practical knowledge of CRM, customer journeys, digital marketplaces, paid media, and social platforms.
• Ability to connect marketing activities with measurable commercial outcomes.
• Strong analytical and problem-solving capabilities.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to manage multiple priorities in a fast-moving business environment.
• Commercial, customer-focused, and data-driven approach to decision-making.