Senior Digital Marketing Specialist Jobs in Dubai, UAE | Emirati Talent | MAF Lifestyle

Job Overview

MAF Lifestyle is seeking an experienced Senior Digital Marketing Specialist to join its Head Office in Dubai. This role is ideal for marketing professionals who are passionate about digital advertising, performance marketing, analytics, and eCommerce growth.

As a Senior Digital Marketing Specialist, you will plan, execute, and optimize digital campaigns across multiple online platforms while collaborating with cross-functional teams to improve customer acquisition, engagement, website traffic, and online sales. The role requires a data-driven mindset, strong analytical skills, and experience managing digital marketing campaigns in a fast-paced retail or eCommerce environment.

Key Responsibilities

As a Senior Digital Marketing Specialist, you will:

• Plan, launch, and optimize paid digital marketing campaigns across major advertising platforms.
• Monitor campaign performance and improve results through audience targeting, bid optimization, budget management, and creative testing.
• Manage product feeds and online catalogues to ensure accurate product information across digital channels.
• Implement and maintain conversion tracking using digital analytics and tag management tools.
• Analyze campaign performance and generate reports to support business decisions.
• Support search engine optimization (SEO) initiatives, including website optimization and technical improvements.
• Work closely with brand, content, creative, and eCommerce teams to deliver effective marketing campaigns.
• Ensure campaign structures, documentation, and digital marketing processes follow company standards.
• Identify opportunities to improve campaign performance using automation, AI-powered tools, and marketing insights.
• Stay updated with digital marketing trends, advertising platform updates, and industry best practices.

Required Skills

Successful candidates should have:

• Strong knowledge of digital advertising platforms.
• Experience managing performance marketing campaigns.
• Excellent analytical and reporting skills.
• Understanding of digital marketing metrics and campaign optimization.
• Strong communication and collaboration abilities.
• Excellent organizational and project management skills.
• Ability to work in a fast-paced and results-oriented environment.
• Passion for continuous learning and digital innovation.

Qualifications

Candidates should preferably possess:

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related discipline.
• Professional certifications in Digital Marketing or online advertising platforms are an advantage.
• 3–4 years of experience in digital marketing, performance marketing, or eCommerce marketing.
• Experience working with campaign analytics, reporting tools, and digital advertising platforms.
• Understanding of SEO, website optimization, online customer acquisition, and conversion tracking.
• Ability to interpret marketing data and recommend performance improvements.

Why Join MAF Lifestyle?

Joining MAF Lifestyle provides an opportunity to work with one of the region’s leading retail organizations. Employees collaborate with talented professionals on innovative digital marketing projects while gaining exposure to modern marketing technologies, customer experience strategies, and career development opportunities in a dynamic workplace.

Disclaimer

This job description is intended to provide a general overview of the position and its responsibilities. Actual duties, qualifications, and employment terms may vary based on business requirements. Applicants are encouraged to review the official job posting before submitting their application.