Assistant Store Manager Job Opening in Dubai, United Arab Emirates

Overview of the Role
The Assistant Store Manager (ASM) plays a critical role in supporting the Store Manager in leading store operations, ensuring exceptional customer service, and driving sustainable sales growth. The ASM assists in planning, controlling, and guiding the store team to achieve business targets while upholding brand standards. This role demands strong communication and interpersonal skills, along with the ability to analyz e sales performance and motivate the team to consistently deliver outstanding results.

Key Responsibilities

1. Financial Performance

• Monitor and guide store sales performance, recommending strategies to achieve sales targets.
• Lead monthly category sales meetings, reviewing performance and identifying areas for improvement.
• Ensure effective implementation of promotional and exclusive product strategies, providing feedback on performance.
• Identify opportunities for cost control and recommend initiatives to optimize store expenses.
• Maintain shrinkage levels within company tolerance by ensuring daily adherence to retail operational standards.

2. Compliance & Store Standards

• Track and review daily sales results, developing action plans to meet or exceed budgeted targets.
• Ensure adherence to company policies, internal controls, and grooming standards in collaboration with the Store Manager.
• Support risk management, inventory control, and loss prevention initiatives across the store.

3. Commercial Operations

• Supervise in-store merchandising, display setups, and timely replenishment of stock to maintain product availability.
• Manage inventory accuracy through GAP analysis and regular cycle counts.
• Address customer queries and complaints professionally to ensure a superior shopping experience.
• Promote loyalty programs to increase customer engagement and transaction value.
• Train the team on selling techniques and ensure the correct execution of all promotional activities and brand initiatives.

4. Store Processes

• Assist in enforcing operational processes and standard operating procedures (SOPs).
• Demonstrate sound analytical abilities and reporting proficiency.
• Oversee documentation including daily reports, banking, refunds, and exchanges.
• Handle cashiering responsibilities as needed and liaise with mall management on store-related matters.

5. People & Team Development

• Support planning and implementation of Personal Development Plans (PDPs) for team members.
• Participate in performance appraisals and development discussions.
• Contribute to employee engagement initiatives and foster a positive team culture.

Requirements

• Minimum of 2 years’ experience in retail, with team management responsibilities—preferably in the beauty industry.
• Strong knowledge of the beauty sector, trends, and customer expectations.
• Solid understanding of retail operations including stock management, visual merchandising, systems, and POS procedures.
• Proven ability to deliver excellent customer service and achieve sales targets.
• Strong interpersonal and communication skills.
• High level of integrity, trustworthiness, and ability to adapt in a dynamic environment.
• Proactive, team-oriented, and capable of taking initiative.