Job Overview
Alfanar Electric is seeking an experienced Product Line Manager – Circuit Breakers to lead product strategy, market development, and lifecycle management. This role focuses on strengthening the company’s circuit breaker product portfolio, identifying new business opportunities, improving product competitiveness, and driving sustainable growth across the UAE, Saudi Arabia, and other target markets.
The successful candidate will work closely with engineering, R&D, design, sales, marketing, and operations teams to understand customer requirements, develop market-driven product strategies, manage pricing, and ensure successful product launches. The position also involves monitoring market trends, evaluating competitors, improving product profitability, and building strong relationships with customers and strategic partners.
Key Responsibilities
1. Market Development and Customer Relationships
Identify customer requirements and translate them into product specifications and new offering opportunities.
Develop strategies to expand the market presence of Alfanar circuit breaker products.
Participate in customer meetings, technical seminars, workshops, and industry events to promote product solutions.
Build and maintain strong relationships with key customers, distributors, and strategic business partners.
Identify new markets and business opportunities based on customer demand and industry developments.
Prioritize product and market initiatives according to business objectives and customer value.
2. Market Research and Competitive Analysis
Conduct market research to identify emerging opportunities for existing and new circuit breaker products.
Monitor industry developments, customer expectations, market disruptions, and competitor activities.
Evaluate competing products based on technical specifications, commercial offerings, pricing, and performance.
Identify product improvement opportunities to maintain a competitive market position.
Analyze market pricing trends and recommend appropriate product positioning strategies.
Provide market insights and strategic recommendations to support business growth.
3. Product Strategy and Lifecycle Management
Develop and implement product strategies aligned with Alfanar’s business objectives and market requirements.
Manage product positioning and pricing across different markets and sales channels.
Coordinate with R&D, engineering, and design teams to improve product performance, standardization, and productivity.
Lead product optimization initiatives and support continuous improvement throughout the product lifecycle.
Ensure efficient product development and timely delivery to meet changing market requirements.
Work with cross-functional teams to achieve faster time-to-market while optimizing resources.
4. Product Launch and Business Operations
Plan and coordinate new product launches in collaboration with marketing, public relations, sales, and management teams.
Support sales and proposal teams by providing product information and technical-commercial inputs.
Contribute to product forecasting and business planning to improve demand and inventory accuracy.
Monitor product availability, inventory levels, and delivery lead times to support customer requirements.
Analyze excess and obsolete inventory trends and recommend corrective actions.
Promote product awareness and communicate product benefits to internal teams, customers, and business partners.
5. Business Planning and Performance Management
Translate corporate objectives into actionable business plans and product development strategies.
Monitor business performance and implement corrective actions to achieve planned targets.
Prepare periodic performance reports and provide updates on key business activities.
Manage product-related budgets and expenses to improve cost efficiency and profitability.
Identify opportunities to improve business processes, operational performance, and organizational effectiveness.
Ensure timely execution of business plans while maintaining quality and cost standards.
6. Team Leadership and Organizational Development
Lead, develop, and motivate team members to achieve business and product management objectives.
Identify high-performing employees and support their professional growth and leadership development.
Address performance gaps through coaching, development plans, and appropriate management actions.
Promote fair performance evaluation, accountability, and effective delegation of responsibilities.
Support organizational development by ensuring clear job responsibilities and effective team structures.
Encourage innovation, collaboration, and continuous improvement across departments.
7. Quality, Process Improvement and HSE
Maintain high product quality standards to strengthen Alfanar’s competitive position.
Identify opportunities to improve business processes, policies, and operational procedures.
Promote the effective use of digital systems, automation, and relevant business technologies.
Adapt to new technologies, management practices, and changing business requirements.
Ensure compliance with applicable health, safety, environmental, and legal requirements.
Promote a safe and productive working environment across all operations.
Academic Qualifications
Bachelor’s Degree in Electrical Engineering or Business Management.
Additional qualifications in product management, business strategy, or related fields may be advantageous.
Work Experience
15+ years of relevant professional experience in product management, product development, electrical equipment, or a related industry.
Strong experience in managing product portfolios and developing market strategies.
Experience in market research, competitor analysis, product pricing, and profitability management.
Proven ability to lead cross-functional teams and manage product launches.
Experience in business planning, forecasting, and strategic market development.
Technical and Functional Competencies
Product Development and Design
Product Evaluation and Performance Analysis
Product Forecasting and Demand Planning
Circuit Breaker Product Knowledge
Product Launch and Lifecycle Management
Product Liability and Risk Awareness
Product Positioning and Market Strategy
Product Pricing and Commercial Management
Product Profitability Analysis
Product Troubleshooting
Market Research and Competitive Analysis
Strategic Business Planning
Customer Relationship Management
Team Leadership and Performance Management
About Alfanar Electric
Alfanar is a leading electrical and engineering company involved in the manufacturing and supply of electrical products and solutions. The company serves various sectors through its electrical, construction, and technology-related businesses, supporting infrastructure and industrial development across regional and international markets.
Job Location
UAE and Saudi Arabia – Refer to the official vacancy announcement for the specific work location.