Sales Support Supervisor

Company Overview

Headquartered in Riyadh, Saudi Arabia, alfanar is a leading business group operating across construction, manufacturing, engineering, and allied services. The company manages manufacturing facilities, design and development centers, and business operations across the Middle East and international markets.

alfanar’s main business activities include:

• Electrical, electromechanical, and civil engineering construction.
• Manufacturing and marketing electrical construction products.
• Providing allied engineering and technical services.

Main Business Divisions

• alfanar electric
• alfanar Construction
• alfanar Building Systems

About alfanar Electric

alfanar electric is the industrial manufacturing division of alfanar, specializing in low-, medium-, and high-voltage electrical construction products.

Its industrial operations are located in Riyadh and Jubail, Saudi Arabia; Dubai, UAE; and London, UK. The company also operates a development and engineering center in Chennai, India.

alfanar Industrial Complex – Riyadh

The alfanar Industrial Complex, located in the Third Industrial Zone on Al-Kharj Road in Riyadh, is the center of the company’s industrial operations. Spanning approximately 700,000 square meters, the complex houses manufacturing facilities and supporting infrastructure, including data and communication facilities and a commercial zone.

Job Overview

alfanar Electric is seeking an experienced Sales Support Supervisor to oversee sales support operations, develop effective sales processes, and strengthen sales performance through CRM management, market research, customer data analysis, and sales promotion activities.

The successful candidate will establish sales support policies and procedures, coordinate with marketing and customer service teams, manage customer relationship management (CRM) systems, and analyze sales performance, competitor activities, and market trends.

This role will also involve managing satellite imagery plans, conducting market surveys, monitoring market share, and providing data-driven recommendations to support strategic business decisions.

Key Responsibilities

1. Sales Support and Operations Management

• Establish, implement, and maintain sales support policies, procedures, processes, and operational protocols.
• Develop sales reward and incentive systems aligned with business objectives.
• Ensure coordination between sales support activities and marketing strategies.
• Manage and maintain the C4C Customer Relationship Management (CRM) system.
• Develop and coordinate promotional gift distribution plans.
• Collaborate with market research, customer service, and other internal departments to improve sales effectiveness.
• Analyze sales deals, competitor activities, customer information, and individual account performance.
• Identify opportunities to improve sales processes and customer relationship management.

2. Satellite Image Planning and Market Analysis

• Coordinate with GEO Marketing Supervisors to develop annual satellite imagery plans.
• Manage approval processes related to satellite imagery plans and budgets.
• Monitor market developments and geographical changes to support business planning.
• Analyze satellite imagery information and market trends to provide recommendations for management decision-making.
• Monitor budget utilization and ensure effective implementation of approved plans.

3. Market Surveys and Reporting

• Plan, develop, conduct, and publish sales and market surveys through the C4C platform.
• Analyze survey results and prepare reports with actionable business recommendations.
• Monitor market share performance and compare survey findings with sales results and satellite data.
• Identify market opportunities, customer trends, and areas for sales improvement.
• Provide accurate reports and insights to support sales strategies and business decisions.

4. Team Leadership and Performance Management

• Recruit, develop, and retain high-performing employees to strengthen team capabilities.
• Identify performance gaps and provide guidance, coaching, and development opportunities.
• Ensure fair and consistent employee performance assessments.
• Establish clear responsibilities and delegation of authority in accordance with company policies.
• Promote accountability, teamwork, and continuous professional development.

5. Business Planning and Performance Management

• Translate corporate objectives into effective sales support and operational business plans.
• Develop, implement, and monitor annual and departmental development plans.
• Track operational performance against established targets and implement corrective actions when required.
• Prepare periodic performance and work progress reports.
• Monitor budgets, expenses, and resource utilization to achieve cost efficiency.
• Ensure timely delivery of business objectives while maintaining quality standards.

6. Business Process Improvement and Compliance

• Develop and improve sales support systems, policies, procedures, and workflows.
• Identify opportunities to automate sales support activities and improve operational efficiency.
• Promote the effective use of CRM platforms and other relevant IT solutions.
• Adapt to new technologies, business models, and management practices.
• Maintain compliance with company policies, quality standards, and applicable regulations.
• Ensure a safe, secure, and legally compliant working environment in accordance with health, safety, and environmental requirements.

Academic Qualifications

• Bachelor’s degree in Electrical Engineering, Business Management, or a related field.

Work Experience

• 4 to 6 years of relevant professional experience in sales support, sales operations, sales administration, or a related field.

Technical and Functional Competencies

• Sales Fundamentals, Calls, and Closings
• Sales Presentations
• Sales Promotions
• Sales Tools and Systems
• Salesmanship
• Customer Relationship Management (CRM)
• Sales Operations Management
• Market Research and Analysis
• Sales Performance Monitoring
• Customer and Competitor Data Analysis
• Business Planning and Reporting
• Team Leadership and Management