Job Description
Alfanar Electric is seeking an experienced Digital Solutions Manager – Automation to drive the market positioning, customer engagement, technical qualification, and adoption of DASA automation solutions. The role focuses on developing business opportunities, building strong relationships with utility customers, and supporting the successful approval and implementation of automation products and solutions.
The successful candidate will act as a key link between customers, Sales, Engineering, and Solution Architecture teams. This position requires strong technical knowledge, business development capabilities, customer relationship management skills, and experience in power systems and automation solutions.
Key Responsibilities
1. Customer Engagement and Business Development
Engage with customers to understand their technical requirements, operational challenges, and business objectives.
Identify potential business opportunities for DASA automation products and solutions.
Promote Alfanar’s automation solutions to utilities, EPC contractors, consultants, and other target customers.
Support the sales team in identifying, qualifying, and developing new business opportunities.
Present product capabilities and technical benefits to prospective customers.
Help develop strategies to increase customer engagement and business growth.
2. Product Qualification and Vendor Approval
Coordinate product qualification and vendor registration processes with utility companies, EPC contractors, and consultants.
Manage technical approval requirements for automation products and solutions.
Prepare and submit technical documents, product specifications, and supporting materials for customer evaluation.
Follow up on product approvals, technical reviews, and vendor registration activities.
Address customer feedback and coordinate responses to technical queries.
Ensure submitted documentation meets customer and industry requirements.
3. Coordination with Solution Architects and Engineering Teams
Work closely with Solution Architects and Engineering teams to develop technically compliant solutions.
Translate customer requirements into appropriate technical solution specifications.
Coordinate technical discussions, product presentations, and solution reviews.
Support the preparation of technical proposals and solution documentation.
Ensure proposed solutions align with customer expectations and applicable technical standards.
Facilitate communication between customers and internal technical teams.
4. Utility Account Management
Build and maintain strong relationships with utility companies and key industry stakeholders.
Understand customer requirements and identify opportunities to strengthen existing accounts.
Support the development and implementation of strategic account plans.
Coordinate customer meetings, technical discussions, and follow-up activities.
Maintain regular communication with key accounts to support long-term business partnerships.
Identify opportunities to expand Alfanar’s presence within the utility and automation sectors.
5. Market Development and Competitive Analysis
Monitor market trends, customer requirements, and competitor activities.
Identify emerging business opportunities in automation, power systems, and related industries.
Support product positioning and market expansion strategies.
Provide market intelligence and customer feedback to relevant internal departments.
Recommend initiatives to improve product competitiveness and increase market adoption.
Support business development activities across targeted market segments.
6. Internal Stakeholder Coordination
Coordinate with Sales, Engineering, Tendering, Product Management, and Project teams.
Ensure timely responses to customer inquiries and technical requirements.
Track customer approvals, technical submissions, and outstanding follow-up actions.
Support opportunity execution by maintaining effective communication between departments.
Monitor progress against business development objectives and provide regular updates to management.
Managerial and General Responsibilities
1. Leadership and Team Development
Develop and guide high-performing teams to achieve business and operational objectives.
Identify employee strengths and provide coaching and professional development opportunities.
Promote accountability, fairness, and effective delegation of responsibilities.
Support succession planning and organizational development.
Ensure team activities align with company policies and management expectations.
2. Business Planning and Performance Management
Translate corporate objectives into effective business and operational plans.
Develop and execute annual plans, business development strategies, and performance targets.
Monitor progress against established objectives and implement corrective actions when required.
Prepare periodic performance and progress reports for management.
Monitor budgets and expenses to ensure efficient resource utilization.
3. Process Improvement and Digital Transformation
Develop and improve business processes, operational procedures, and internal systems.
Identify opportunities to automate workflows and enhance business efficiency.
Promote the effective adoption of relevant digital solutions and IT systems.
Support the implementation of new technologies and improved working methods.
Adapt to changing business requirements, technologies, and market conditions.
4. Quality, Compliance and Safety
Maintain high standards of product quality and service delivery.
Ensure compliance with company policies, procedures, and applicable industry requirements.
Promote continuous improvement across business and operational activities.
Ensure a safe, secure, and legally compliant working environment.
Follow relevant health, safety, and environmental requirements.
Academic Qualification
– Bachelor’s Degree in Electrical Engineering or a related technical field.
Work Experience
10 to 15 years of relevant professional experience.
Strong experience in automation solutions, power systems, technical sales, business development, or utility-sector projects is advantageous.
Experience working with utility companies, EPC contractors, consultants, and engineering teams is beneficial.
Technical and Functional Skills
Production Testing
Power System Modelling
Power System Planning
Data Centre Production Environment Planning
Systems Engineering Knowledge
Automation Solutions and Product Qualification
Technical Documentation and Vendor Approvals
Customer Relationship Management
Business Development and Opportunity Management
Utility Account Management
Technical Sales and Solution Positioning
Market Research and Competitor Analysis
Cross-Functional Project Coordination
Strategic Planning and Leadership
Job Location
UAE / Saudi Arabia (KSA) – confirm the actual vacancy location before publishing.