Job Overview
Al-Futtaim Automotive is seeking an experienced Sales Manager – Power Generation in Dubai, UAE, to lead the sales and rental operations of its FAMCO Power Generation business.
This is an excellent career opportunity for experienced sales professionals with a strong background in the UAE power generation, generator (genset) sales, and rental industry.
The Sales Manager will be responsible for developing sales strategies, managing the sales team, building customer relationships, and achieving business targets related to sales volume, revenue, profitability, and rental income.
The successful candidate will play an important role in expanding market opportunities, improving sales performance, managing inventory, and ensuring excellent customer service across the power generation business.
Key Responsibilities
1. Sales Strategy and Business Development
- Develop and implement sales strategies for power generation equipment and generator rental services.
- Translate business objectives into effective sales plans and activities.
- Drive sales growth and achieve agreed revenue, volume, margin, and income targets.
- Identify new business opportunities within the UAE power generation and genset market.
- Strengthen relationships with existing customers and develop new customer accounts.
- Identify opportunities to expand the company’s market presence and increase business profitability.
2. Sales Team Management and Leadership
- Lead, manage, and motivate the power generation sales team.
- Set individual and team sales objectives in line with business targets.
- Monitor sales performance and ensure the achievement of agreed KPIs.
- Coach and develop sales professionals to improve productivity and commercial performance.
- Recruit capable sales team members and support their professional development.
- Coordinate product training and brand-related learning activities.
- Maintain accountability and high performance standards across the sales department.
3. Customer Relationship Management
- Build and maintain strong relationships with customers across the UAE.
- Understand customer requirements and recommend suitable power generation equipment and rental solutions.
- Manage customer expectations throughout the sales and rental process.
- Ensure the sales team delivers professional customer service.
- Address customer concerns and support the resolution of sales-related issues.
- Develop long-term business relationships to encourage repeat sales and customer loyalty.
4. Sales Performance and Financial Management
- Monitor sales results against revenue, volume, margin, and rental income targets.
- Review sales activities and identify areas requiring improvement.
- Monitor stock availability and unit sales performance.
- Track overdue customer accounts and coordinate timely follow-up.
- Take corrective action to address sales performance gaps.
- Support financial and commercial objectives through effective sales management.
5. Business Operations and Management Support
- Maintain effective control over power generation unit sales activities.
- Support the Head of Business and Divisional Manager in implementing sales initiatives.
- Prepare sales performance updates and communicate progress to senior management.
- Coordinate with relevant departments to ensure smooth sales and rental operations.
- Maintain compliance with company policies, procedures, and customer service standards.
Required Skills and Experience
Candidates applying for Sales Manager – Power Generation Jobs in Dubai should possess the following:
- Minimum 10 years of sales experience in the UAE power generation or generator (genset) industry.
- At least 3 years of managerial experience leading a power generation sales and rental team.
- Strong knowledge of the UAE generator sales and rental market.
- Proven track record of achieving or exceeding sales targets.
- Experience managing sales volume, gross margins, revenue, and rental income.
- Strong business development and customer relationship management skills.
- Excellent leadership, team management, and coaching abilities.
- Strong commercial, numerical, and analytical skills.
- Experience monitoring inventory, customer accounts, and overdue payments.
- Excellent communication, negotiation, and presentation skills.
- Good knowledge of Microsoft Office applications.
- Valid UAE driving licence.
Education and Qualifications
- Bachelor’s degree in Mechanical Engineering or Electrical Engineering is preferred.
- Minimum 10 years of relevant sales experience in the power generation industry.
- At least 3 years of experience managing a sales team within the genset sales and rental sector.
- Relevant industry knowledge and proven commercial sales performance are essential.
About the FAMCO Power Generation Business
FAMCO (Al-Futtaim Auto & Machinery Company) operates within Al-Futtaim Automotive and provides commercial and industrial equipment solutions across the region.
The Power Generation business focuses on power generation equipment sales and rental solutions, serving customers with diverse operational and industrial requirements.
The Sales Manager will lead the unit sales team and work closely with sales consultants, the Head of Business, and divisional leadership to achieve commercial objectives and strengthen customer relationships.
About Al-Futtaim Automotive
Al-Futtaim Automotive is one of the leading mobility businesses in the Middle East, Asia, and North Africa, operating across eight countries.
With a portfolio of more than 25 internationally recognised brands, the company delivers a comprehensive mobility ecosystem covering passenger vehicles, commercial vehicles, and industrial equipment.
Job Details
- Company: Al-Futtaim Automotive
- Division: FAMCO
- Department: Power Generation
- Job Title: Sales Manager – Power
- Location: Dubai, United Arab Emirates (UAE)
- Job Category: Sales / Business Development
- Industry: Power Generation / Industrial Equipment
- Experience Required: Minimum 10 Years
- Management Experience: Minimum 3 Years
- Education: Mechanical or Electrical Engineering Degree Preferred
- Driving Licence: Valid UAE Driving Licence Required
- Key Skills: Genset Sales, Generator Rental, Sales Management, Business Development, Customer Relationship Management, Revenue Growth, and Team Leadership

