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Sales Director Jobs in Dubai, UAE – Al-Futtaim Automotive

Al-Futtaim Automotive is seeking an experienced and commercially driven Sales Director in Dubai, UAE, to lead its automotive sales operations and drive business growth across multiple sales channels. This senior leadership opportunity is associated with Honda and Trading Enterprises and is ideal for an accomplished automotive sales professional with extensive experience in strategic business planning, commercial operations and team leadership.

The Sales Director will be responsible for developing and implementing the overall sales strategy to achieve revenue, profitability, market share and customer satisfaction objectives. The successful candidate will provide strategic direction across New Vehicle Sales, Fleet and B2B, Government, Corporate, SME and Pre-Owned Vehicle businesses.

Working closely with automotive manufacturers (OEMs), senior management and key business stakeholders, the Sales Director will lead commercial initiatives, strengthen customer relationships, improve operational performance and support the long-term growth of the automotive business.

Key Responsibilities

1. Sales Strategy and Business Growth

• Develop and implement comprehensive sales strategies to achieve business growth, profitability and market share objectives.

• Identify new commercial opportunities, potential markets and business expansion initiatives.

• Establish sales priorities and growth plans aligned with the company’s overall business strategy.

• Monitor automotive market trends, competitor activities and customer demands to identify opportunities for improvement.

• Drive sustainable business growth across all sales channels.

2. Commercial Performance and P&L Management

• Take overall responsibility for sales performance, revenue generation, profitability and market share.

• Manage commercial performance across New Vehicle Sales, Fleet/B2B and Pre-Owned Vehicle operations.

• Establish performance targets and monitor progress against annual business objectives.

• Conduct regular business performance reviews and implement corrective actions where required.

• Ensure effective financial management and commercial decision-making across sales operations.

3. Multi-Channel Automotive Sales Leadership

• Provide strategic leadership across Retail, Fleet, Corporate, Government, SME and Pre-Owned Vehicle sales.

• Ensure consistent sales strategies and customer engagement standards across all business channels.

• Develop channel-specific business plans to improve sales performance and customer acquisition.

• Strengthen relationships with corporate customers, government entities and fleet clients.

• Ensure alignment between sales teams and wider business objectives.

4. OEM and Strategic Stakeholder Management

• Act as the primary senior-level contact for automotive OEM partners and strategic stakeholders.

• Build and maintain strong relationships with manufacturers, dealer networks and business partners.

• Represent the business in strategic discussions, negotiations and commercial planning activities.

• Use market intelligence and financial insights to influence business decisions.

• Ensure alignment between OEM expectations and local market requirements.

5. Customer Experience and Brand Management

• Promote a customer-focused culture across all automotive sales operations.

• Ensure the delivery of high-quality customer experiences throughout the vehicle purchasing journey.

• Implement initiatives to improve customer satisfaction, loyalty and retention.

• Strengthen brand reputation and maintain consistent customer service standards.

• Monitor customer feedback and introduce improvements to sales processes.

6. Business Planning, Governance and Compliance

• Lead annual business planning, budgeting, forecasting and performance management activities.

• Establish effective governance frameworks and sales reporting procedures.

• Ensure compliance with OEM requirements, company policies and applicable regulatory standards.

• Monitor operational risks and implement appropriate business controls.

• Maintain accountability for commercial performance and business objectives.

7. Business Transformation and Operational Excellence

• Lead business transformation initiatives to improve sales productivity and operational efficiency.

• Promote digital transformation and technology adoption across sales operations.

• Identify opportunities to streamline processes and improve commercial performance.

• Introduce industry best practices and innovative sales approaches.

• Support long-term business sustainability and competitive positioning.

8. Leadership and Team Development

• Build, develop and lead a high-performing sales leadership team.

• Provide strategic direction, coaching and professional development opportunities.

• Establish succession planning and leadership development initiatives.

• Promote collaboration, accountability and continuous improvement.

• Develop a performance-driven culture focused on customer satisfaction and business growth.

Required Skills and Competencies

Candidates applying for the Sales Director position at Al-Futtaim Automotive should demonstrate the following capabilities:

• Strong strategic sales planning and business execution skills.

• Excellent commercial awareness and financial management capabilities.

• Proven experience in revenue growth, profitability and P&L management.

• Advanced stakeholder management and negotiation skills.

• Strong leadership and organisational development abilities.

• Excellent knowledge of automotive sales operations and dealer networks.

• Strong analytical skills, including forecasting and performance management.

• Ability to manage complex, multi-channel sales operations.

• Understanding of customer experience, market development and business transformation.

Qualifications and Experience

To qualify for this senior automotive leadership position in Dubai, applicants should meet the following requirements:

• Bachelor’s degree in Business Administration, Marketing, Commerce or a related discipline.

• MBA or postgraduate qualification is preferred.

• Minimum 15+ years of progressive experience in automotive sales leadership.

• Extensive experience managing Retail, Fleet/B2B, Corporate, Government and Pre-Owned Vehicle sales operations.

• Proven track record of managing large-scale commercial businesses with full Profit and Loss (P&L) responsibility.

• Demonstrated experience working directly with automotive OEMs and dealer networks.

• Strong understanding of automotive market dynamics and commercial operations.

• Previous experience in GCC automotive markets is highly preferred.

About Al-Futtaim Automotive

Al-Futtaim Automotive is one of the Middle East region’s leading mobility businesses, operating across eight countries in the Middle East, Asia and North Africa.

With a portfolio of more than 25 globally recognised automotive brands, the company provides a comprehensive mobility ecosystem covering passenger vehicles, commercial vehicles and industrial equipment.

Its business operations include integrated logistics, vehicle leasing, aftersales services and automotive financial solutions, delivering a connected customer experience across the entire mobility journey.

Al-Futtaim Automotive is focused on becoming a world-class mobility business through innovation, digital transformation and customer-focused solutions. The organisation works with leading international automotive manufacturers to deliver products and services that meet the changing needs of customers and businesses.

With more than 9,000 colleagues, Al-Futtaim Automotive provides opportunities for professionals to develop their careers, contribute to business transformation and help shape the future of mobility.

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