Al-Futtaim Automotive is building a strong talent pool for future Performance Marketing Manager job opportunities in Dubai, UAE. This opportunity is ideal for experienced digital marketing professionals with a strong understanding of paid advertising, customer acquisition, lead generation, and campaign performance optimisation.
The Performance Marketing Manager will be responsible for developing and executing data-driven digital marketing strategies across multiple online advertising channels. The role focuses on generating qualified leads, increasing customer conversions, improving return on advertising spend (ROAS), and supporting overall business growth.
The successful candidate will use digital analytics, marketing automation, campaign experimentation, and AI-powered marketing tools to improve advertising effectiveness and deliver measurable commercial results.
Key Responsibilities
Performance Marketing Strategy and Campaign Management
Develop and implement performance marketing strategies aligned with business goals and commercial objectives.
Plan, launch, manage, and optimise digital advertising campaigns across paid search, paid social, video, programmatic, and other online channels.
Manage audience targeting, bidding strategies, media budgets, and campaign performance.
Monitor advertising platforms to identify opportunities for improving campaign effectiveness.
Drive customer acquisition, qualified lead generation, and sales conversions across digital channels.
Lead Generation and Conversion Rate Optimisation
Develop strategies to attract high-quality leads and improve lead-to-sale conversion rates.
Optimise landing pages, online forms, and digital customer journeys to increase conversion performance.
Identify customer behaviour patterns and use insights to improve the overall marketing funnel.
Work with Sales, CRM, and Digital teams to improve lead quality and customer engagement.
Continuously test and refine campaign strategies to achieve better marketing results.
Digital Marketing Analytics and Reporting
Monitor and analyse campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), advertising platform pixels, UTM tracking, and CRM systems.
Develop performance dashboards and reports to measure campaign effectiveness.
Use Looker Studio, Power BI, or similar reporting platforms to present marketing data.
Track key performance indicators, including cost per lead (CPL), conversion rates, customer acquisition costs, and return on advertising spend (ROAS).
Convert marketing data into actionable insights and recommendations for business stakeholders.
AI, Automation and Marketing Optimisation
Use approved AI-powered marketing tools to support audience analysis, campaign forecasting, testing, and optimisation.
Identify opportunities to improve campaign efficiency through automation and advanced analytics.
Explore new digital marketing technologies and advertising capabilities.
Implement continuous testing and experimentation to improve campaign performance.
Budget and Agency Management
Manage digital advertising budgets and ensure effective allocation of marketing investments.
Monitor budget utilisation, media performance, and campaign profitability.
Coordinate with external marketing agencies and technology partners to achieve business objectives.
Evaluate agency performance and identify opportunities to improve campaign delivery.
Maximise marketing return on investment through effective media planning and optimisation.
Cross-Functional Collaboration
Work closely with Brand, CRM, Digital, Sales, Aftersales, Finance, and Procurement teams.
Coordinate with agencies and technology partners to deliver integrated marketing campaigns.
Communicate campaign results, business insights, and recommendations to relevant stakeholders.
Support continuous improvements in customer experience, marketing effectiveness, and digital capabilities.
Required Skills and Competencies
Candidates applying for the Performance Marketing Manager position should demonstrate:
Strong knowledge of Google Ads and Meta Ads Manager.
Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager.
Experience using Looker Studio, Power BI, or other marketing reporting tools.
Strong understanding of paid media, digital advertising, and lead generation.
Knowledge of conversion rate optimisation (CRO) and customer acquisition strategies.
Experience with CRM tracking, marketing attribution, and automation platforms.
Ability to manage advertising budgets and optimise media performance.
Practical experience using AI-enabled digital marketing tools.
Excellent analytical, commercial, and problem-solving abilities.
Strong communication and stakeholder management skills.
Ability to manage multiple campaigns and deadlines in a fast-paced environment.
Qualifications and Experience
Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related discipline.
Minimum 5 years of professional experience in performance marketing or digital marketing.
Proven experience managing paid advertising campaigns across multiple digital platforms.
Practical experience in lead generation, campaign optimisation, and customer acquisition.
Experience managing marketing agencies and advertising budgets.
Previous experience in the automotive, retail, or e-commerce industry will be an advantage.
Strong working knowledge of digital advertising, analytics, and campaign measurement tools.
Ability to translate marketing performance data into practical business recommendations.
About the Al-Futtaim Automotive Team
Al-Futtaim Automotive is part of the Al-Futtaim Group, one of the region’s established diversified business groups.
The automotive business operates in a commercially focused and customer-oriented environment, bringing together marketing, sales, aftersales, CRM, finance, and digital teams to support business growth.
Employees work collaboratively with internal departments, external agencies, and technology partners to improve customer engagement, strengthen digital capabilities, and deliver effective marketing solutions.
Important Application Information
Candidates interested in this Performance Marketing Manager opportunity in Dubai should review the following internal recruitment details:
Department: Al-Futtaim Automotive – Marketing
Location: Dubai, United Arab Emirates
Reports to: Marketing Manager
Job Band: G
Internal Eligibility Requirements:
Applicants must have completed at least 18 months of employment with Al-Futtaim to be eligible for consideration.
Candidates must inform their HR Business Partner (HRBP) confidentially about their application.
The vacancy may be advertised externally in the following week, so eligible internal employees are encouraged to apply without delay.
Al-Futtaim Group Values
Al-Futtaim promotes four core values that guide its workplace culture and professional relationships:
Respect
Integrity
Collaboration
Excellence