Al Tayer Insignia is a leading luxury retail business within Al Tayer Group, partnering with internationally recognized fashion, beauty, and lifestyle brands across the GCC. With more than 40 years of retail experience, the company delivers premium shopping experiences through its boutiques, department stores, and online platforms.
Al Tayer Insignia offers opportunities for retail professionals to work in a dynamic environment that values customer service, creativity, teamwork, and professional development.
Job Overview
Al Tayer Insignia is seeking an experienced Store Manager for Coach in Dubai, UAE. The successful candidate will lead store operations, develop and motivate the retail team, drive sales performance, and deliver an exceptional customer experience while maintaining Coach’s brand image and luxury retail standards.
This role is ideal for a commercially focused retail professional with experience managing a profitable store, achieving sales targets, controlling inventory, and developing high-performing teams.
Key Responsibilities
Sales and Business Performance
- Drive store sales and profitability by monitoring performance, identifying commercial opportunities, and implementing strategies to achieve or exceed sales targets.
- Analyse sales reports and performance trends to identify areas for improvement and maximize revenue.
- Monitor sales productivity, including sales per square foot, to optimize store performance.
- Plan and support sales promotions, brand activities, and marketing initiatives.
- Monitor market trends and competitor activity, providing recommendations to improve business performance.
Store Operations and Inventory Management
- Ensure company policies, operational procedures, and health and safety standards are followed at all times.
- Manage inventory effectively and implement stock control procedures to minimize stock loss.
- Review stock management reports to identify sales opportunities and improve product availability.
- Coordinate and implement store stocktakes in collaboration with the Operations team.
- Provide stock-related feedback and performance insights to Buying and Planning teams.
Customer Experience and Brand Standards
- Deliver outstanding customer service and create a premium shopping experience in line with Coach’s brand values.
- Lead by example in handling customer enquiries and resolving complaints promptly and professionally.
- Understand customer profiles, preferences, and shopping behaviour to improve customer satisfaction.
- Maintain visual merchandising standards in accordance with brand guidelines.
- Ensure the store remains clean, well-maintained, and visually appealing.
- Share customer feedback with Marketing, Buying, and Planning teams to support business decisions.
Team Leadership and Development
- Lead, coach, and motivate store employees to achieve individual and store-wide objectives.
- Build a customer-focused team culture that supports excellent service and strong sales performance.
- Monitor employee performance and provide regular guidance and feedback.
- Identify training and development opportunities to strengthen team capabilities.
- Support employees in preparing for future career progression and leadership opportunities.
Stakeholder and Business Relationships
- Establish and maintain effective professional relationships with key business partners.
- Collaborate with internal departments to support store performance and operational efficiency.
- Communicate commercial insights, customer feedback, and business recommendations to relevant teams.
Job Requirements
- Graduate in any discipline.
- 5–7 years of experience successfully managing a profitable retail store.
- Strong understanding of retail sales, store operations, and inventory management.
- Proven ability to drive sales performance and achieve business targets.
- Experience leading, coaching, and developing retail teams.
- Knowledge of customer service, visual merchandising, and luxury retail standards.
- Strong communication, problem-solving, and commercial analysis skills.
- Ability to maintain brand standards and ensure compliance with company policies.
Job Location
Dubai, United Arab Emirates (UAE)
Job Opportunity at Coach
This Store Manager opportunity with Coach at Al Tayer Insignia is suited to retail leaders who are passionate about luxury fashion, customer experience, team development, and business growth.

